Search Engine Optimization

Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Investing in organic SEO is an important strategy for building a successful small business both online and offline

SEO is responsible for making your small business website show up at the right time and at the right moment when prospective customers, using specific keywords, are searching for your product/service.

There are a few simple SEO tactics you can implement to improve your organic search presence and grow your brand online, and ultimately your brand's trust and reputation.

Quality Content: Providing content on your website that is relevant to your target audience impacts your search ranking in a huge way. Visit AnswerthePublic to learn about typical consumer queries and to create content around those topics for your website. Also adding Videos and Images to your website have proven successful for engaging people with your content.

Online Presence: It is important to make sure all the information for your business – including brand logos, office locations, phone numbers, addresses, links to your website and service hours – is consistent across all listings. This helps to minimize confusion in search engines, making it easy for your website to appear for relevant search queries. Make sure your business has listings on Google My Business, Yelp, and TripAdvisor.

Competitor Research: When analyzing your competition, it is beneficial to assess those businesses that rank in the first search page of the keywords you’re targeting. You might even find some businesses you wouldn't even otherwise consider your competition. You can use websites like SEMrush, Spyfu and Majestic for the same.

Contact one of our business advisors who can perform SEO reviews for your current website and provide counseling about creating a successful SEO strategy for your small business. 


Pace University SBDC

163 William Street, Room 328

New York, NY, 10038   


Office:  (212) 618-6655


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A, C, J, Z, 2, 3, 45 to Fulton St

E to World Trade Center
6 to Brooklyn Bridge


Partnership Program with the SBA, administered by the State University of New York. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.  All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All SBA funded programs are extended to the public on a nondiscriminatory basis.

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