Our Connection to Pace University
Pace Faculty Sharing Expertise with Small Businesses
The Pace SBDC partners with a range of Pace faculty to lead training workshops and webinars for our small business clients. Covering topics in marketing, finance, law, and sustainability, among others, faculty members’ industry expertise provides invaluable insights for small businesses and emerging entrepreneurs. Check out our events calendar for upcoming and prior sessions, all offered at no cost.
One training program to highlight was a Developing Your Brand Story and Assets. Led by Pace Adjunct Professor Peggy Kim, the program helped business owners understand their brands and cultivate a compelling brand story to build into a successful marketing plan.
Bringing Classroom Knowledge To The Local Community
The Pace SBDC has facilitated collaboration between our small business clients and Pace's Lubin School of Business faculty and students in an effort to give students real-world learning experiences and provide meaningful insights to small business owners in the local community. Select Pace SBDC client examples include:
Harlem Baking Company - student groups from Pace Advanced Marketing Management classes presented recommended marketing strategies for positioning, promotion, and distribution as part of a semester final project.
Brick Lane Curry - student groups from Advanced Marketing Management class conducted primary and secondary research to develop a research plan.
Theatre for the New City - student groups from the Consumer Behavior classes collected survey data, held interviews with theater goers, developed metrics into practical observations and bold recommendations, and put together colorful final reports.
Name Glo - student groups from Consumer Behavior classes researched changes in buyer behavior during the pandemic and presented their findings and recommendations for business growth,
Bushwick Grind - student groups from Pace Advanced Marketing Management classes presented customer acquisition recommendations and post-pandemic revenue streams.
Connecting Pace Students with Small Businesses
The Pace Path focuses on experiential learning, building “real-world experiences” into students' college experience. At the same time, small businesses need a pipeline of new talent to fill job and internship openings, particularly post-pandemic.
To make this connection, Pace SBDC has helped a range of small business clients recruit from Pace University’s dedicated and motivated student body and alumni. See feature on Pace SBDC client Ripple Effect Artists, who recruited eight Pace students as interns, for an example.
The Pace SBDC has also hired a range of talented Lubin School of Business students over the years as interns to work alongside our Business Advisors and provide both guidance to small business owners and administrative support to keep our center running smoothly. Check out our student intern feature where several alumni describe their student intern experience and how it impacted their career.
Campus Coverage & Engagement
The Pace SBDC provides the support, knowledge, and guidance a new entrepreneur needs to turn dreams into successful, lasting small businesses - especially when that entrepreneur is right here on campus.
Pace SBDC Regional Director Andrew Flamm serves as an Adjunct Faculty member in Pace University's Lubin School of Business, teaching graduate & undergraduate-level Small Business Management, Business Plan Development, & Feasibility Study classes.
The Pace SBDC team hosts tables at university-sponsored events such as Pace’s Campus Activities Fair and Leadership Fair, as well as informal meet and greets, providing an opportunity to introduce SBDC services to student entrepreneurs and recruit new clients.
The Pace SBDC also supports a number of on-campus clubs. One recent example was a pitch event with Pace's Entrepreneurship Club, where student entrepreneurs pitched their ventures to peers and our panel in a mock Shark Tank structure and received feedback to present their ideas to real investors. Following the pitch event, student small business owners were invited to table their businesses at Pace's campus to either sell products or promote their services
The Pace SBDC and Pace Entrepreneur Club teamed up to present a "How To Build A Business Plan" workshop for entrepreneurs on campus. Business advisor Rawle Brown and Joe Peterson presented the essential components of a business plan and how to formally incorporate them while the more than 15 student entrepreneurs in attendance asked questions and took notes. At the conclusion of the session, our center highlighted the myriad of resources available for motivated student entrepreneurs.
Pace SBDC Regional Director Andrew Flamm moderated two discussions with Pace alumna Gina Holzer, founder, and CEO of Wholy Dose, and Topza Smith founder and CEO of EN-NOBLE in the GOLD Entrepreneur Series, where he and the entrepreneurs explored topics related to their business' journey and the challenges they've faced.
The Pace SBDC also appreciates the university’s coverage of our center’s programming and successes. Recent examples include highlighting our center’s SBDC of Excellence & Innovation award from the SBA in the Pace University monthly e-newsletter, and a feature regarding Pace SBDC services in the Pace Office of Research newsletter.