In these challenging times, we wanted to shine a spotlight on Pace SBDC clients who are going above and beyond in their response to COVID-19, showing both generosity and innovation.  

Bushwick Grind
When COVID temporarily shut Bushwick Grind, Kymme met with Pace SBDC to discuss funding options as well as strategies for building local awareness and walk-in business. Further, student groups from Pace University's Lubin School of Business presented customer acquisition recommendations for Bushwick Grind.
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La Palapa
La Palapa Cocina Mexicana, an East Village-based Mexican restaurant, expanded delivery and outdoor dining to re-envision its business model post-COVID. With the financing through PPP and EIDL programs and operational and accounting guidance from Pace University SBDC, they were able to retain 62 jobs.
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Lower East Side-based custom neon light studio, NAME GLO, had to temporally close its physical storefront due to COVID and with the assistance of Pace SBDC they successfully transitioned to operating exclusively online and also secured $200,000 financing from the PPP and EIDL programs.
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Nahmias et Fils
Yonkers-based Nahmias et Fils retooled their distillery from production of spirits to hand sanitizer. Combined with nearly $100,000 in COVID-19 financing and operational and accounting guidance from Pace SBDC, this new structure helped the client retain 4 jobs while providing much-needed materials.
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Brooklyn Braised
Praise for Brooklyn Braised, a catering company founded in 2017 by Chef Christa Lynch. With guidance from Pace SBDC Business Advisor, Rawle Brown, Christa put together business plans and financial projections, and later obtained funding information that led the company to receive a $10,000 COVID-19 relief grant from Local Initiatives Support Corp.
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Greenpoint Brooklyn-based LINE & LABEL has pivoted their clothing and jewelry design business to design and produce masks to many first responders, and as word spread organically, they have now produced hundreds more and shipped them to clients throughout Brooklyn and beyond.
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Brooklyn Music Factory
Due to COVID-19, Gowanus based music school Brooklyn Music Factory has shifted to an online format providing much-needed programming for children all around the globe. They have also retained many jobs with the help of PPP and EIDL program.
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Ripple Effect Artists
Ripple Effect Artists is a non-profit theatre group whose motto is to make social impact through theatre and multimedia. With Pace SBDC's assistance they hired eight Pace students as interns, who have provided marketing support, including an Instagram Live project and various donor outreach initiatives.
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Cantos Translations
Lower Manhattan-based Cantos Translations arranged the funding of a $50,000 grant program for black women-owned businesses. They have also secured donations of over 550 medical-grade masks for Brooklyn's Downstate Hospital, and provided 100 hours of pro bono work for nonprofit groups.​
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Da Claudio
To support Coronavirus first responders, Downtown Italian Restaurant Da Claudio has delivered 200 individually wrapped complete meals to front-line medical professionals at the New York-Presbyterian Lower Manhattan Hospital, one for each $25 customer order donation.
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Pace University SBDC

163 William Street, Room 328

New York, NY, 10038   


Office:  (212) 618-6655


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A, C, J, Z, 2, 3, 45 to Fulton St

E to World Trade Center
6 to Brooklyn Bridge


Partnership Program with the SBA, administered by the State University of New York. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.  All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All SBA funded programs are extended to the public on a nondiscriminatory basis.

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