Events
Upcoming Training Programs
Sustainable Marketing for Small Businesses
May 27, 2026, From 12:00 PM (EST)
The Pace University Small Business Development Center is hosting a webinar on Sustainable Marketing for Small Businesses, featuring Professor Canan Corus from Pace University’s Lubin School of Business.
This presentation will explore how sustainability is transforming modern marketing and why it has become essential for both large organizations and small businesses. The session will examine how environmental and social considerations influence consumer trust, brand positioning, and long-term growth opportunities. Attendees will gain practical ideas on how small businesses can leverage sustainability as a strategic advantage by building authentic customer connections, differentiating in competitive markets, and creating value with limited resources while integrating sustainability into their marketing efforts to drive behavior change and future-proof their brands.
Business Valuation
June 2, 2026, From 12:00 PM (EST)
This session hosted by the Pace University Small Business Development Center (SBDC) explores the key principles of business valuation, giving participants practical tools to assess worth and make confident financial decisions. A clear understanding of valuation is critical for securing financing, planning strategic growth, or preparing for a business sale.
Presenter: Dr. Marcus Braga Alves, Professor of Finance at the Pace University Lubin School of Business
NELP Business Entity Formation
June 9, 2026, From 4:00 PM (EST)
The Pace University Small Business Development Center is partnering with the City Bar Justice Center’s Neighborhood Entrepreneur Law Project and the Brooklyn Public Library Business & Career Center to present Business Entity Formation.
This presentation will walk micro-entrepreneurs through different business structures—such as Sole Proprietorships, LLCs, and S-Corporations—and explain the key benefits and limitations of each, helping business owners choose the structure that best fits their goals.
Managing Human Resources | Key Issues
June 10, 2026, From 1:00 PM (EDT)
The Pace University Small Business Development Center is hosting a webinar on Managing Human Resources | Key Issues, featuring Dr. Julia Eisenberg from Pace University's Lubin School of Business.
This presentation will introduce entrepreneurs to important considerations related to Human Resources Management, including recruiting and selection, orientation and onboarding, compensation and benefits, training and development, and performance management. Attendees will gain practical insights into building effective HR practices that support employee engagement, attract and retain talent, and strengthen long-term organizational performance.
What Small Businesses Can Learn from Sports Marketing: Turning Fans into Loyal Customers
June 24, 2026, From 12:00 PM - 1:00 PM (EDT)
The Pace University Small Business Development Center is hosting a webinar on What Small Businesses Can Learn from Sports Marketing: Turning Fans into Loyal Customers, featuring Leigh Klein, Clinical Assistant Professor of Marketing from Pace University's Lubin School of Business.
This session explores how the principles behind successful sports marketing—fan engagement, loyalty, community-building, and storytelling—can be applied by small businesses to drive growth. Drawing insights from global events like the FIFA World Cup and leading brands, the session translates big-brand strategies into practical, low-cost actions. Attendees will learn how to build emotional connections, create repeat engagement, and move from transactional relationships to long-term customer loyalty.
NELP Contract Basics
July 14, 2026, From 4:00 PM (EST)
The Pace University Small Business Development Center is partnering with the City Bar Justice Center’s Neighborhood Entrepreneur Law Project and the Brooklyn Public Library Business & Career Center to present Contract Basics.
This presentation will cover the fundamentals of contracts for small business owners, including how to create a contract, key provisions to include, how to address contract breaches, and important tips and reminders to help protect and strengthen business relationships.
.png)
Upcoming Webinars from Partner Organizations
2026 PowerUP Business Plan Competition Virtual Kick-Off Orientation
On Demand
Be among the first to enter the 2026 PowerUP Business Plan Competition as it celebrates its 23rd year. This program offers Brooklyn-based entrepreneurs the opportunity to compete for a $20,000 cash award to help start or grow their business.
Attendance at an orientation session is required to apply. Participants will learn about the competition structure, required classes, one-on-one business counseling, and how to develop a strong business plan.
Lead support for PowerUP is made possible by Dime Community Bank. Additional funding is provided by Citizens Bank, Ridgewood Savings Bank, and Data Axle Reference Solutions.
Sustainable Business Navigator Overview
May 20, 2026 from 11:00 AM - 12:00 PM EDT
This webinar will provide an overview of the new Sustainable Business Navigator program, including what the program provides, how to apply, and the benefits of participating. It is designed for small businesses that want to participate and service providers that want to learn more about how to provide information on the program to businesses they serve.
New York SBDC Business Training
For information and registration links to other free webinars offered by the NY Small Business Development Center network click here.
Verizon Small Business Digital Ready Program
The Verizon Small Business Digital Ready Program provides small businesses with access to free training, valuable resources, and grant funding opportunities.
To get started, businesses sign up at Verizon Small Business Digital Ready by answering four quick questions, at which point you can access more than 60 free live and recorded training sessions on topics such as social media marketing, financial management, and customer engagement. Further, note that a range of courses are available in Spanish.
NYC BEST Boot Camp
The NYC Best Boot Camp offers a series of sessions to help small business owners understand permits, inspections, and licenses required to operate in New York City.
Participants can attend one or more sessions, each focused on practical, city-specific guidance.
All sessions are held virtually.
AI Exchange
The AI Exchange will be an alternating monthly program offering live webinars and roundtables on Artificial Intelligence and small business. All sessions are presented virtually.
All sessions are held from 7:30 a.m. to 9:00 a.m.
Webinar Topics:
-
September 24th - AI Strategy Development: How to Get Ready to Use AI
Roundtable discussion sessions will be held on June 25th, August 26th, and October 29th.
Trademark Basics Boot Camp
Each Tuesday (Usually At 2pm ET) from January 9, 2024
This free USPTO event series provides a comprehensive overview of the process for federal trademark registration and maintaining a federal trademark. If you’re a small business owner or entrepreneur seeking to protect your brand and product identities, Trademark Basics Boot Camp is for you.
You can attend the entire series or just the modules that best match your interests, but you must sign up for each module to attend. If you attend all eight modules, you can request a certificate of attendance. To learn more and sign up, select an individual module from the listing below.
FastTrac
Numerous Days & Times
FastTrac® is a series of free multiple-session entrepreneurship bootcamps offered by the NYC Department of Small Business Services (SBS) for aspiring and established entrepreneurs throughout New York City.
SBS offers both general and specialized NewVenture™ / GrowthVenture courses.
NYC Department of Small Business Services Webinars and Training
Numerous Days & Times
The NYC Department of Small Business Services’ NYC Business Solutions Centers offer small business training sessions in topics such as QuickBooks and Certifications. You can register for their free events and courses on Eventbrite.