Upcoming Webinars

How to Craft Your Brand Story

Thursday, March 11th, from 12-1:00pm EST

Today, brands are being challenged like never before. Consumers are exercising their spending power, supporting or withdrawing from brands, not only based on the quality of their products and services, but on how they are made and provided, and on their track record of social responsibility. Many brands are re-examining how they do business and rethinking their brand stories.


What is your brand’s story?

Is it connecting with your audience?

Is it leading to sales?


In this webinar hosted by the Pace University Small Business Development Center (SBDC), Margaret Kim, Adjunct Professor at Pace University's Lubin School of Business, will outline the elements and process of brand story development and how to craft and tell compelling, authentic stories that connect with your audience and lead to sales​.

SBA 7(a) 504 and Microloan Debt Relief Program

Wednesday, March 24th, from 10-11am EST

While the Paycheck Protection Program (PPP) and Economic Injury Disaster Loan (EIDL) program have benefitted thousands of New York small businesses, the US Small Business Administration (SBA) also manages a targeted debt relief program to help entrepreneurs build and launch a business venture. Specifically, under the 7(a), 504 and Microloan Debt Relief program, the SBA will pay the first six months of principal and interest for small businesses who apply for and receive a new 7(a), 504 or Microloan through September 30, 2021, capped at $9,000 per borrower per month.


Join the Pace University Small Business Development Center (SBDC) and learn more about how these “non-disaster” SBA Loans can help support your business venture post COVID-19. The session will feature small business lenders who actively lend funds through these programs and will be moderated by Beth Goldberg, District Director of the SBA’s New York District Office.


New York SBDC Business Training

For information and registration links to other free webinars offered by the NY Small Business Development Center network click here

Trademark Searching with the U.S. Patent and Trademarks Office

Wednesday, April 1st, from 12-1pm EST

The Pace University Small Business Development Center (SBDC) is partnering with the United States Patent and Trademark Office (USPTO) to offer a Trademark Searching webinar. As part of the session, the USPTO's Jason Lott, Attorney Advisor, Trademarks Customer Outreach, will navigate through the intricacies of trademarks and review:

- Why a trademark might be refused federal registration because of the likelihood of confusion.

- Why conducting a clearance search before filing is so important.

- How to conduct a clearance search of the federal trademark database.

- How to find help with the trademark registration process.​


Pace University SBDC

163 William Street, Room 328

New York, NY, 10038   


Office:  (212) 618-6655


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A, C, J, Z, 2, 3, 45 to Fulton St

E to World Trade Center
6 to Brooklyn Bridge


Partnership Program with the SBA, administered by the State University of New York. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.  All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All SBA funded programs are extended to the public on a nondiscriminatory basis.

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