Since our start in 1986, the Pace SBDC has worked directly with more than 16,000 small businesses, helping them to invest over $170 million in the area's economy, and create or save over 7,000 jobs.
LEARN HOW WE CAN HELP:
How to Craft Your Brand Story: Hosted by Pace University SBDC
Wed, Jul 22, 2020 12:00 PM - 1:00 PM EDT
Today, brands are being challenged like never before. Consumers are exercising their spending power, supporting or withdrawing from brands, not only based on the quality of their products and services, but on how they are made and provided, and on their track record of social responsibility. Many brands are re-examining how they do business and rethinking their brand stories.
What is your brand’s story?
Is it connecting with your audience?
Is it leading to sales?
In this webinar, Margaret Kim, Adjunct Professor at Pace University's Lubin School of Business, will outline the elements and process of brand story development and how to craft and tell compelling, authentic stories that connect with your audience and lead to sales.
Top 5 Tips for Effective Customer Engagement: Hosted by Pace University SBDC
Wed, Aug 5, 2020 12:00 PM - 1:00 PM EDT
With the growing number of social media platforms and new technologies, we have more tools for customer engagement today than ever before. As consumers, we are bombarded with marketing messages from all sides. As business owners and brand managers, it can be equally overwhelming and confusing. But, we know that good customer engagement is critical to the success of our businesses and brands.
In this webinar, Margaret Kim, Adjunct Professor at Pace University's Lubin School of Business, will keep things simple and doable, and cover the top five tips for effective customer engagement.
UPCOMING EVENTS :
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