Since our start in 1986, the Pace SBDC has worked directly with more than 16,000 small businesses, helping them to invest over $170 million in the area's economy, and create or save over 7,000 jobs.

Connect with lenders and other investment sources to secure funds to purchase equipment or property, or for working capital to operate your business.

Financing for your Business
Business Plan

Get help writing a business plan, the “roadmap” for a business venture, which is invaluable whether or not you are seeking funding.

Develop realistic and comprehensive financial projections to both effectively plan for your business’ growth as well as to potentially secure financing.

Developing Financial Projections

Secure free demographic, economic and other key market research through our Research Network to help determine target market potential.

Market Research

Get guidance to help bring your idea from concept to reality, and assess the obligations and responsibilities of different legal structures.

Business Start-up Assistance

Brainstorm effective marketing and sales strategies, including social media & website development, to communicate the benefits of your products & services.


How to Craft Your Brand Story:   Hosted by Pace University SBDC 

Wed, Jul 22, 2020 12:00 PM - 1:00 PM EDT

Today, brands are being challenged like never before. Consumers are exercising their spending power, supporting or withdrawing from brands, not only based on the quality of their products and services, but on how they are made and provided, and on their track record of social responsibility. Many brands are re-examining how they do business and rethinking their brand stories.


​What is your brand’s story?

Is it connecting with your audience?

Is it leading to sales? ​

​In this webinar, Margaret Kim, Adjunct Professor at Pace University's Lubin School of Business, will outline the elements and process of brand story development and how to craft and tell compelling, authentic stories that connect with your audience and lead to sales.

Top 5 Tips for Effective Customer Engagement:   Hosted by Pace University SBDC

Wed, Aug 5, 2020 12:00 PM - 1:00 PM EDT 

With the growing number of social media platforms and new technologies, we have more tools for customer engagement today than ever before. As consumers, we are bombarded with marketing messages from all sides. As business owners and brand managers, it can be equally overwhelming and confusing. But, we know that good customer engagement is critical to the success of our businesses and brands.

In this webinar, Margaret Kim, Adjunct Professor at Pace University's Lubin School of Business, will keep things simple and doable, and cover the top five tips for effective customer engagement.


Sign up and we’ll send you updates regarding free workshops and other small business programming


Pace University SBDC

163 William Street, Room 328

New York, NY, 10038   


Office:  (212) 618-6655


  • Facebook Social Icon
  • Twitter Social Icon
  • Instagram Social Icon
  • LinkedIn Social Icon

A, C, J, Z, 2, 3, 45 to Fulton St

E to World Trade Center
6 to Brooklyn Bridge


Partnership Program with the SBA, administered by the State University of New York. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.  All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All SBA funded programs are extended to the public on a nondiscriminatory basis.

© 2020 Pace Small Business Development Center. All rights reserved.