Past Events

Grow with Google: Reach customers online with Google

July 14th, 2021

Learn how your business can be found online with Google. Presented by Pace University Small Business Development Center (SBDC) and led by Grow with Google facilitator Petia Abdur-Razzaaq, this workshop explains how Google Search works and how you can improve a website's visibility with Search Engine Optimization (SEO). The session also introduces products like Google My Business, Google Trends, Search Console, Google Analytics, Google Ads, and more.

In this workshop we’ll discuss best practices for:

  • Improving your website’s visibility in Google’s organic search results, on all devices

  • Creating a free Google My Business listing

  • Advertising your business on Google.

SBA Certifications and Government Procurement Opportunities

June 24, 2021

The Pace University Small Business Development Center (SBDC) partnered with the US Small Business Administration's (SBA) New York District Office to help entrepreneurs identify and respond to  government contract opportunities and deliver on those contracts for which they are selected. The workshop highlighted contracting resources available for small businesses and strategies for how to increase your likelihood of obtaining contracts from government agencies  and prime contractors.

After attending this webinar, Entrepreneurs and Small Business Owners:

  • Better understand the systems involved in government contracting

  • Learned about the contracting support for small businesses provided by the Small Business Administration

  • Learned more about how to increase your likelihood of obtaining contracts from the federal government and prime contractors​.

Cybersecurity For Your Small Business

May 26, 2021

Cybersecurity should be of high concern for every small business because of the persistent threat of cybercrime and the many increasing legal requirements. In this webinar, attendees learned foundational information plus practical tips to secure their organizations and the personal information they are entrusted with. Then, they learned how this can translate to compliance with important cybersecurity and breach notification laws they should be aware of, such as New York's new SHIELD Act. With proper attention to cybersecurity, organizations can prevent a serious cybercrime, protect customer and employee personal information, and improve upon efficiency and information governance.

This webinar was hosted by the Pace University Small Business Development Center (SBDC) and presented by John Bandler. John is the author of "Cybersecurity for the Home and Office" and "Cybercrime Investigations", runs legal and consulting practices, and teaches about cybercrime, cybersecurity, technology, and law at Pace University's law school and Seidenberg school of computer science and information systems.

Get Your Local Business On Google Search And Maps

May 13, 2021

The Pace University SBDC and Grow with Google Speaker Petia Abdur- Razzaaq presented this online webinar. Showing up when  customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use.

In  this workshop, attendees learned how to create and manage a Google  business profile from start to finish. In this session attendees were shown how to:

  • Create or claim your Business Profile on Google

  • Manage your business info across Google Search and Maps

  • Use Google My Business to connect with potential customers

As  a bonus, ALL ATTENDEES received up to $150 in Google Matching Ad Credit (first-time users only) to immediately market their business with the lessons they learn and apply. 

Sales Strategies For Small Businesses

April 28, 2021

Want to build and grow your business and expand your client base? This workshop was hosted by the Pace University Small Business Development Center, where Pace University Marketing Professor Harvey Markovitz highlighted sales strategies entrepreneurs can implement to land new customers. The session highlighted effective techniques for planning and executing business to business (B2B) and business to consumer (B2C) campaigns, including "learning to cold call the right way," to turn prospective customers into sales. Topics included developing an effective sales pitch by understanding your target customers’ needs and evaluating your lead generation efforts​​.

Promocione Su Negocio en Google y Google Maps

April 7, 2021

This session was held in Spanish.

Este taller será en Español. El Centro de Desarrollo para Pequeños Negocios de Pace University, Pace SBDC se ha asociado con Grow with Google y Queens Latino para presentar este taller empresarial.

Que  su negocio aparezca en línea cuando el público hace una búsqueda por  Internet, es ahora mas importante que nunca. Todo empresario debe  asegurarse que sus clientes encuentren la ubicación precisa y  actualizada de su negocio en Google y en Google Maps.

En este taller Usted aprenderá paso a paso el proceso para:

·Crear o reclamar el perfil comercial de su negocio en Google

·Administrar el perfil de su negocio en Google y Google Maps

·Utilizar Google My Business para conectarse con potenciales clientes

Trademark Searching with the U.S. Patent and Trademarks Office

April 7, 2021

The Pace University Small Business Development Center (SBDC) partnered with the United States Patent and Trademark Office (USPTO) to offer a Trademark Searching webinar. As part of the session,  the USPTO's Jason Lott, Attorney Advisor, Trademarks Customer Outreach,  navigated through the intricacies of trademarks and review:

- Why a trademark might be refused federal registration because of the likelihood of confusion.

- Why conducting a clearance search before filing is so important.

- How to conduct a clearance search of the federal trademark database.

- How to find help with the trademark registration process.​

SBA 7(a) 504 and Microloan Debt Relief Program

March 24, 2021

While the Paycheck Protection Program (PPP) and Economic Injury Disaster Loan (EIDL) program have benefitted thousands of New York small businesses, the US Small Business Administration (SBA) also manages a targeted debt relief program to help entrepreneurs build and launch a business venture. Specifically, under the 7(a), 504 and Microloan Debt Relief program, the SBA will pay the first six months of principal and interest for small businesses who apply for and receive a new 7(a), 504 or Microloan through September 30, 2021, capped at $9,000 per borrower per month.

Join the Pace University Small Business Development Center (SBDC) and learn more about how these “non-disaster” SBA Loans can help support your business venture post COVID-19. The session will feature small business lenders who actively lend funds through these programs and will be moderated by Beth Goldberg, District Director of the SBA’s New York District Office.

How To Craft Your Brand Story

March 11, 2021

Today, brands are being challenged like never before. Consumers are exercising their spending power, supporting or withdrawing from brands, not only based on the quality of their products and services, but on how they are made and provided, and on their track record of social responsibility. Many brands are re-examining how they do business and rethinking their brand stories.

What is your brand’s story?

Is it connecting with your audience?

Is it leading to sales?

In this webinar hosted by the Pace University Small Business Development Center (SBDC), Margaret Kim, Adjunct Professor at Pace University's Lubin School of Business, outlined the elements and process of brand story development and how to craft and tell compelling, authentic stories that connect with your audience and lead to sales​.

Top 5 Tips For Effective Customer Engagement

March 04, 2021

With the growing number of social media platforms and new technologies, we have more tools for customer engagement today than ever before. As consumers, we are bombarded with marketing messages from all sides. As business owners and brand managers, it can be equally overwhelming and confusing. But, we know that good customer engagement is critical to the success of our businesses and brands.

In this webinar hosted by the Pace University Small Business Development Center (SBDC), Margaret Kim, Adjunct Professor at Pace University's Lubin School of Business, kept things simple and doable, and covered the top five tips for effective customer engagement