Want to build and grow your business and expand your client base? This workshop was hosted by the Pace University Small Business Development Center, where Pace University Marketing Professor Harvey Markovitz highlighted sales strategies entrepreneurs can implement to land new customers. The session highlighted effective techniques for planning and executing business to business (B2B) and business to consumer (B2C) campaigns, including "learning to cold call the right way," to turn prospective customers into sales. Topics included developing an effective sales pitch by understanding your target customers’ needs and evaluating your lead generation efforts.
Promocione Su Negocio en Google y Google Maps
April 7, 2021
This session was held in Spanish.
Este taller será en Español. El Centro de Desarrollo para Pequeños Negocios de Pace University, Pace SBDC se ha asociado con Grow with Google y Queens Latino para presentar este taller empresarial.
Que su negocio aparezca en línea cuando el público hace una búsqueda por Internet, es ahora mas importante que nunca. Todo empresario debe asegurarse que sus clientes encuentren la ubicación precisa y actualizada de su negocio en Google y en Google Maps.
En este taller Usted aprenderá paso a paso el proceso para:
·Crear o reclamar el perfil comercial de su negocio en Google
·Administrar el perfil de su negocio en Google y Google Maps
·Utilizar Google My Business para conectarse con potenciales clientes
Trademark Searching with the U.S. Patent and Trademarks Office
- Why a trademark might be refused federal registration because of the likelihood of confusion.
- Why conducting a clearance search before filing is so important.
- How to conduct a clearance search of the federal trademark database.
- How to find help with the trademark registration process.
SBA 7(a) 504 and Microloan Debt Relief Program
March 24, 2021
While the Paycheck Protection Program (PPP) and Economic Injury Disaster Loan (EIDL) program have benefitted thousands of New York small businesses, the US Small Business Administration (SBA) also manages a targeted debt relief program to help entrepreneurs build and launch a business venture. Specifically, under the 7(a), 504 and Microloan Debt Relief program, the SBA will pay the first six months of principal and interest for small businesses who apply for and receive a new 7(a), 504 or Microloan through September 30, 2021, capped at $9,000 per borrower per month.
Join the Pace University Small Business Development Center (SBDC) and learn more about how these “non-disaster” SBA Loans can help support your business venture post COVID-19. The session will feature small business lenders who actively lend funds through these programs and will be moderated by Beth Goldberg, District Director of the SBA’s New York District Office.
How To Craft Your Brand Story
March 11, 2021
Today, brands are being challenged like never before. Consumers are exercising their spending power, supporting or withdrawing from brands, not only based on the quality of their products and services, but on how they are made and provided, and on their track record of social responsibility. Many brands are re-examining how they do business and rethinking their brand stories.
What is your brand’s story?
Is it connecting with your audience?
Is it leading to sales?
In this webinar hosted by the Pace University Small Business Development Center (SBDC), Margaret Kim, Adjunct Professor at Pace University's Lubin School of Business, outlined the elements and process of brand story development and how to craft and tell compelling, authentic stories that connect with your audience and lead to sales.
Top 5 Tips For Effective Customer Engagement
March 04, 2021
With the growing number of social media platforms and new technologies, we have more tools for customer engagement today than ever before. As consumers, we are bombarded with marketing messages from all sides. As business owners and brand managers, it can be equally overwhelming and confusing. But, we know that good customer engagement is critical to the success of our businesses and brands.
In this webinar hosted by the Pace University Small Business Development Center (SBDC), Margaret Kim, Adjunct Professor at Pace University's Lubin School of Business, kept things simple and doable, and covered the top five tips for effective customer engagement
Taxes and the Pandemic CARES Act: Regulatory Compliance Issues and Opportunities for Small Business
February 22, 2021
Business owners must understand and comply with a range of government regulations. And while the recent government relief packages have provided invaluable opportunities for small businesses to address COVID-19-related business challenges, it has also resulted in unprecedented tax and accounting challenges, complexities, and uncertainties.
In this webinar hosted by the Pace University Small Business Development Center (SBDC), panel members will discuss two important areas of small business compliance: Taxes, and the Pandemic Relief Cares Act. Our Panel will consist of three highly skilled, credentialed, and experienced professionals:
Ramona Cedeno, founder and CEO of FiBrick, an Accounting and Fractional CFO services firm.
Alan Gassman, an attorney specializing in small business taxation, creditor planning and estate and trust administration.
Introductory remarks from Beth Goldberg, District Director of the SBA's NY District office, Akira Arroyo, Director of the Neighborhood Entrepreneur Law Project, and Andrew Flamm, Regional Director of the Pace University Small Business Development Center
Business Entity Formation Webinar
February 09, 2021
Looking for guidance on how to form a company? The Pace University Small Business Development Center (SBDC) partnered with City Bar Justice Center to explain the different forms of business structure and help you choose the right one for your business. The presenting attorney described the respective benefits and tax implications of each structure, as well as the steps and corresponding costs associated with each. After the presentation, we held a Q&A to address any questions or concerns you may have. Attendees also learned about free and low-cost 1:1 legal assistance available through the City Bar Justice Center.
- how trademarks, service marks, domain names, and business names all differ.
- benefits of federal trademark registration over common law rights.
- critical factors in selecting a trademark that will be federally registrable and legally protectable.
- clearance searches and whether to use an attorney to help avoid cease-and-desist letters.
- how to avoid "scams" perpetrated by companies not associated with the USPTO.
- what happens after registration and how to keep a registration alive.
Contracts & Risk Management Webinar
January 22, 2021
This Contracts & Risk Management webinar provided an introduction for the small business owner and entrepreneur to issues related to contracts and risk management, including the importance and significance of contracts and mutual assent; the risks and responsibilities of the contractual relationship; assessing business risk for working with Letter Agreements, Memoranda of Understanding, Letters of Intent, and other less formal contract documents; understanding key contractual elements and clauses to mitigate risk and spot issues on which to seek legal assistance; and working effectively with counsel.
Hosted by the Pace University Small Business Development Center (SBDC), this session was led by Jessica Magaldi, the Ivan Fox Scholar and Professor of Business Law at Pace University’s Lubin School of Business and a legal and business advisor to emerging technology companies.