Past Events

Crowdfunding for your Small Business

May 5th, 2022

Pace University SBDC hosted a crowndfunding webinar with representatives from crowdfunding platforms Kickstarter, Indiegogo, and Wefunder


The webinar catered to how small businesses can raise funds through crowdfunding. Information about the different financing structures of crowdfunding and how crowdfunding can help small enterprises raise much-needed capital while staying connected to and growing their circle of supporters was discussed. 


Representatives from crowdfunding platforms shared best practices for developing a compelling client profile and organization specifics to raise funds on their platforms, such as:
• Amount of funding you can raise
• Financial and other obligations—e.g., repayment of loans (and related terms), equity structure, and delivery of “rewards” to supporters.

Grow with Google x Pace SBDC: Learn the Basics of Google Ads

May 3rd, 2022

Pace University SBDC and Grow with Google Speaker Petia Abdur-Razzaaq and taught attendees how to reach more customers and grow their businesses with Google Ads.

In this session, they spoke about:

  • How to create an account and set up an ad campaign

  • How to write great ads, refine keywords, and include ad extensions

  • How to measure success

As a bonus, ALL ATTENDEES received up to $100 in Google Matching Ad Credit (first-time users only) to immediately market their business with the lessons they learn and apply.

Sales Strategy for Small Business

April 12th, 2022

This webinar was facilated by Pace University Marketing Professor Harvey Markovitz who highlighted the various sales strategies entrepreneurs that can be implemented to land new customers. The session referenced effective techniques for planning and executing business-to-business (B2B) and business-to-consumer (B2C) campaigns, including "learning to cold call the right way," to turn prospective customers into sales. Other topics covered were developing an effective sales pitch by understanding your target customers’ needs and evaluating your lead generation efforts.

New York State Small Business Financing Program Discussion

April 5th, 2022

Are you looking to secure funds to expand or launch your small business, or identify capital to execute New York State government contracting opportunities? What about accessing a range of COVID-19 small business recovery programs? Then join the Pace University Small Business Development Center (SBDC) as we partner with Empire State Development (ESD) to explore how your small business can take advantage of these programs.

In this session, Ray Salaberrios, ESD’s Senior Vice President for Small Business Capital Access, will review program parameters in a facilitated discussion with Pace University Regional Director Andrew Flamm. The session will cover programs such as the COVID-19 Pandemic Small Business Recovery Grant Program and other NYS COVID-19 recovery programs, as well as the Bridge to Success Loan Program, and grants and loans for export assistance available through ESD’s Global NY initiative.

Intellectual Property Rights for Small Business Owners and Entrepreneurs

March 22nd, 2022

Have you developed an innovative product or service, and found yourself hesitant to share it with prospective investors or partners because you didn’t want to see your concept stolen or duplicated? The Pace University Small Business Development Center (SBDC) partnered with the City Bar Justice Center’s Neighborhood Entrepreneur Law Project (NELP) to bring legal professionals to help small businesses navigate through the intricacies of intellectual property law to better protect start-up ideas and business concepts.

After the presentation, there was a Q&A to address any questions, and review free and low-cost 1:1 legal assistance available through the City Bar Justice Center.

Business Entity Formation for Small Business Owners and Entrepreneurs

March 8th, 2022

Looking for guidance on how to form a company? The Pace University Small Business Development Center (SBDC) partnered with the City Bar Justice Center to explain the different forms of business structure to help you choose the right one for your business. The presenting attorney described the respective benefits and tax implications of each structure, as well as the steps and corresponding costs associated with each.

After the presentation, there was a Q&A session to address any questions and a review of free and low-cost 1:1 legal assistance available through the City Bar Justice Center.

Access to Capital - Small Business Lending Panel

March 3rd, 2022

This LIVE Small Business Lending Panel provided practical strategies in assessing the source of capital that was best suited for your business needs and introduced you to key contacts in helping take your business to the next level.

Panelists from Flushing Bank, Key Bank, Accompany Capital, and the Brooklyn Cooperative Federal Credit Union highlighted:
• Their respective financing programs
• What they look for when evaluating a loan application
• Typical loan terms
• Documents needed to apply

This session also included a review of the SBA’s 504 and 7(a) loan programs, and was moderated by Beth Goldberg, District Director of the SBA’s New York District Office, and Andrew Flamm, Regional Director of the Pace SBDC. Following the panel discussion, attendees had the opportunity to meet with the panel of lenders, as well as the SBA and Pace University SBDC, in Zoom breakout rooms.

SBA Certifications and Government Procurement Opportunities

February 16th, 2022

The Pace University Small Business Development Center (SBDC) partnered with the US Small Business Administration's (SBA) New York District Office to help entrepreneurs identify and respond to government contract opportunities and deliver on those contracts for which they are selected. The workshop highlighted contracting resources available for small businesses and strategies for how to increase one's likelihood of obtaining contracts from government agencies and prime contractors.


After attending this webinar, Entrepreneurs and Small Business Owners were able to:

• Better understand the systems involved in government contracting

• Learn how to increase your likelihood of obtaining contracts from the federal government and prime contractors.

• Hear about the contracting support for small businesses provided by the Small Business Administration

Business Valuation: What is a Business Worth?

February 14th, 2022

This webinar explained how business valuations work and why owners need to know about valuation even when they are not planning to sell their business. The discussion addressed:

• Different valuation methods;

• Free cash flows calculations;

• Time value of money;

• Cost of capital and risk management; and

• Financial statements accuracy.

This session was ideal for attendees looking to sell, purchase, expand, or who simply wanted to know how much a business is worth. Hosted by the Pace University Small Business Development Center (SBDC), this session was led by Marcus Braga-Alves, Associate Professor of Finance at Pace University’s Lubin School of Business.

Online Sales Strategies Webinar: Selling Physical Products Online

February 2nd, 2022

In response to COVID-19, entrepreneurs are leveraging the internet to generate new customer leads and sales channels. Selling online gives you access to millions of potential customers, and with a little re-framing, this webinar series helped you tap into your talents to provide additional revenue streams.

In this three-part series, Pace University Adjunct Professor Julie Gauthier covered online sales techniques and tools, drawing on her experience selling web development tutoring services, distributing digital learning materials, and operating an online custom gift shop.


Part 3: Selling Physical Products Online

In this session, reigstrants learned how to create an online shopping experience that brings in customers and drives them to make purchases. Gauthier also shared her experience selling highly-customized handmade goods and demonstrated platforms and approaches to selling physical products online.