A Website acts as a backbone for every type of digital communication, product/service description, advertisement and other means of  driving the consumer to your business.

An easy to navigate, clear and user-friendly website with updated content  is a necessity for any business, big or small. As your customers search online, a website is a perfect place  for your content to live and to guide your customers to your offerings, as well as offer e-commerce where relevant. Through search engine optimization (SEO), you can also develop means of having your website secure a more prominent place when customer prospects conduct website searches using relevant keywords.

To simplify long-term maintenance and manage costs, our center recommends engaging with website platforms that offer a drop and drag user interface. Some of the user-friendly platforms are: WIX, SquareSpace, Constant Contact Website Builder and Weblium.

Steps to building your website

Step 1 – Define website goals

Step 2 – Make an outline for your site

Step 3 – Fill that outline with quality content

Step 4 – Develop visual mood board based on your brand

Step 5 – Build website

Step 6 – Analyze traffic

Step 7 – Refine website

Contact one of our business advisors who can guide you through improving or building your business' website, as well as share best practices to optimize your site and help you achieve your goals.

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Partnership Program with the SBA, administered by the State University of New York. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.  All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All SBA funded programs are extended to the public on a nondiscriminatory basis.

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