A Website acts as a backbone for every type of digital communication, product/service description, advertisement and other means of driving the consumer to your business.
An easy to navigate, clear and user-friendly website with updated content is a necessity for any business, big or small. As your customers search online, a website is a perfect place for your content to live and to guide your customers to your offerings, as well as offer e-commerce where relevant. Through search engine optimization (SEO), you can also develop means of having your website secure a more prominent place when customer prospects conduct website searches using relevant keywords.
To simplify long-term maintenance and manage costs, our center recommends engaging with website platforms that offer a drop and drag user interface. Some of the user-friendly platforms are: WIX, SquareSpace, Constant Contact Website Builder and Weblium.
Steps to building your website
Step 1 – Define website goals
Step 2 – Make an outline for your site
Step 3 – Fill that outline with quality content
Step 4 – Develop visual mood board based on your brand
Step 5 – Build website
Step 6 – Analyze traffic
Step 7 – Refine website
Contact one of our business advisors who can guide you through improving or building your business' website, as well as share best practices to optimize your site and help you achieve your goals.