Whether you are operating a small business or launching a new venture, social media presence is valuable for businesses of any size or industry. Being active on social media not only helps to engage with your audience, but also increase your visibility on search engines such as Google Search Page.
It's really important that businesses focus on the channels where their target customers are most active, and then ensure that they're designing content that aligns to the user behavior of those channels.
SOCIAL MEDIA MARKETING STEPS AND PLATFORMS:
1) Create clear and defined marketing goals/objectives
2) Know where your target audience interacts most on social media
3) Research your Competitors
4) Schedule and Post Content on a daily basis.
4) Make sure your Brand is consistent across all the platforms
Instagram : Instagram is a great platform to target a younger demographic and create your own community by posting photos to drive engagement. Check out the steps to create your own Instagram Business Page.
Facebook : Facebook Business Page is a great platform for Business to Consumer (B2C) engagement to reach existing customers at a large scale. Check out the steps to create your own Facebook business page.
LinkedIn : LinkedIn is the fastest growing platform, and is effective for B2B engagement and creating a company reputation/portfolio and drive business engagements. Check out the steps to create your own LinkedIn Business Page.
Twitter: Twitter is an excellent platform to create awareness for your brand and use the trending hashtags to increase customer engagement and buzz around the latest trending news. Check out the steps to create your own Twitter business page.
Contact one of our business advisors to help you identify the right social media platform(s) to best reach your target customers, as well as build your social media goals.