Email Marketing
 

Email marketing is an inexpensive and effective way for small business owners to reach their target prospects and customers.

There are various email marketing platforms that can help organize and distribute your email marketing materials. Top recommendations for small businesses include Constant Contact, Mail-Chimp & Emma.
 

Email Marketing Strategy

  1. Define Your Email Marketing Goals. Are you trying to attract new customers or connect with existing ones? What do you want customers to do after reading your emails - what’s the call to action? 

  2. Identify Your Target Audience and Begin Collecting Emails. Be sure to include an option to sign-up for updates via your website and social media accounts. Click here to read more about building email lists. 

  3. Choose Your Email Marketing Tools. Remember your goals and be sure the platform you choose has all the features your business needs. 

  4. Develop Relevant Content That Resonates With Your Customers. Users will unsubscribe if they aren’t interested, so if you have a diverse array of clients, consider diverse content for different types of customers. 

  5. Send Emails At Regular Intervals and Do So Consistently. This will build an audience who regularly reads your emails and considers themselves familiar with your offerings. 

  6. Analyze Results & Amend Future Campaigns Accordingly. What emails receive the highest open rates? Could you revise lesser-performing emails to include similar elements? What days and times are your customers most responsive? 

 

Check out these facts & statistics about what drives successful email marketing campaigns and contact a Pace SBDC Business Advisor for guidance developing a targeted email marketing strategy that drives sales and engages customers.

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Partnership Program with the SBA, administered by the State University of New York. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.  All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All SBA funded programs are extended to the public on a nondiscriminatory basis.

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