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A Look at the New Year Ahead

There’s no doubt that 2021 has been a tumultuous year. Nevertheless, small businesses prevailed and continued to flourish amid regulation changes and a fluctuating customer base.

The Pace University SBDC is proud of its clients and the hard work that they put into expanding their small businesses. Looking back at the year in review, we were able to provide assistance to hundreds of people whether in financial guidance or marketing planning. After all, our mission is to provide in-depth and confidential one-on-one business advisement, training and research to help small business owners and aspiring entrepreneurs grow or launch their business venture, all at no cost to our clients.

As a reminder, here are some of the amazing services our center provides:

Business Counseling:

  • Accessing small business financing programs.

  • Obtaining a small business loan for both new and existing ventures.

  • Marketing your business, both traditionally and with digital media.

  • Creating and perfecting websites, including e-commerce sites.

  • Developing financial projections and a business plan.

  • Implementing proper record-keeping and accounting strategies.

  • Selling products or services to the government.

  • Market research through the NY SBDC's Research Network.

Training and Webinars:

In addition to one-on-one advice, our center is proud to offer webinars, panel discussions, and trainings covering a diverse group of topics, including marketing, financing, accounting, tax and legal compliance, government program requirements, and more. All of our programming is offered at no-cost. Currently, we’re hosting our events online via GoToWebinar or Zoom.

Visit our events page to see our upcoming programs and register to attend those that interest you. To be sure you don’t miss out on an event that might benefit your business, subscribe to our mailing list and receive updates from the Pace SBDC. Also, check out our past events and archived webinar videos for topics that might interest your small business.

Resources for Entrepreneurs:

There are many resources available to support small businesses and one of our center’s goals is to identify and share these resources. When small business owners have the tools and support they need, their businesses thrive and grow. Here are some of our most frequently visited and requested resources:

  • Our Coronavirus resources page compiles the latest COVID-19 relief programs from both local, state, and federal governments and the private sector.

  • Visit our blog to read updates on new programs, view select webinar recaps, and learn more about different resources as they become available.

  • If you’re looking for funding for your business, check out our grants page.

  • Our marketing and sales resources page covers topics ranging from e-commerce to email marketing to social media.

  • Need help obtaining hiring guidance or finding an intern? Check out our hiring page.


We know being a business owner has its challenges. The Pace University SBDC is here to help. Contact us to schedule a no-cost, one-to-one business counseling session.


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