Event Recap: Small Business Website Workday with the NYPL

On September 14th, 2023 the Pace University Small Business Development Center (SBDC) hosted a "Website Workday" for entrepreneurs and small business owners in partnership with the New York Public Library's Thomas Yoseloff Business Center. Business owners and Pace SBDC Business Advisors and Interns all collaborated to meet and conquer each entrepreneur's individual website goals and challenges, because a business' website should be a tool to drive sales and not a massive headache.

The "Website Workday" began with a quick overview of what constitutes a good website, important considerations for Search Engine Optimization (SEO), and some examples of successful small business websites. Then, each entrepreneur hit the ground running by logging into their existing website or starting to create a new website. The Pace SBDC team floated from workstation to workstation, helping entrepreneurs when they needed it and offering suggestions to improve and refine each small business's website based on their individual goals and challenges. Each entrepreneur left the workshop having completed specific improvements to their website or launching a new online presence, and ready to continue editing and improving their website as their business grows.

Thank you to everyone who attended and supported our first small business "Website Workday" event! To receive email notifications of upcoming events from the Pace SBDC (including future website-related trainings and workdays), subscribe to our mailing list. As always, our team of business advisors is available to meet with NYC-based entrepreneurs and we offer no-cost, personalized assistance in marketing and sales strategies, access to finance and other business topics. To make a no-cost appointment with a business advisor, email sbdc@pace.edu or get in touch via our website.