Marketing and Sales

With a range of online tools at their disposal, small businesses have the ability to implement a balanced marketing strategy to reach their targeted online customers. With this in mind, the Pace SBDC has launched a Marketing and Sales resource page focusing on best practices in developing and maintaining an effective website and social media presence.

Some of the crucial key points to keep in mind

  • Define your goals and maintain a marketing roadmap adopting a user-focused approach

  • Create timely, engaging and relevant content for your online audience

  • Use the social media channels for your business. Make sure your social media pages are updated

  • Provide an impeccable level of online customer service to set yourself apart from the competition

Contact us to learn more about our one-on-one customized marketing counseling, and how we can help your business create a roadmap related to Email Marketing, Search Engine Optimization, Social Media Marketing & Website Development, all at no cost.


Pace University SBDC

163 William Street, Room 328

New York, NY, 10038   


Office:  (212) 618-6655


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A, C, J, Z, 2, 3, 45 to Fulton St

E to World Trade Center
6 to Brooklyn Bridge


Partnership Program with the SBA, administered by the State University of New York. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.  All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All SBA funded programs are extended to the public on a nondiscriminatory basis.

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