World Social Media Day

June 30th marked World Social Media Day, serving to recognize the important role social media plays in our society and to celebrate the way it has connected us! In celebration of World Social Media Day, Pace SBDC has also gathered tips on how to keep your Facebook and Instagram profiles fresh and make sure your brand aesthetic is understood through your social media presence.

Social Media enables small businesses to engage with their current customers as well as attract new ones. It also helps create brand awareness, so it is important that branding is consistent throughout each platform and the engagement is user friendly. Taking a deep dive into your social media channels by analyzing metrics from each, helps a small business assess which platform is bringing them the most traffic. With this information they can target their marketing campaigns and increase their engagement on relevant platforms.

Contact a Pace SBDC Business Advisor to review your small business’ social media activity and performance, as well as to know about available analytics and management tools that help businesses to monitor their social media presence and to schedule and publish posts across all the profiles.


Pace University SBDC

163 William Street, Room 328

New York, NY, 10038   


Office:  (212) 618-6655


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Partnership Program with the SBA, administered by the State University of New York. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.  All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All SBA funded programs are extended to the public on a nondiscriminatory basis.

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