Social Media Marketing Workshop

February 15, 2019


The Pace University Small Business Development Center (SBDC) recently hosted​ a Social Media Marketing workshop to review how to effectively use social media to build awareness and drive sales for small businesses. The session laid out key social media marketing channels, as well as content creation and paid social media marketing strategies.


Pace SBDC Business Advisor Anish Thakkar presented this session, and referenced trends and offered best practices for using social media platforms such as Twitter, Facebook, Instagram, Linkedin and Youtube. Anish also reviewed how Influencer Marketing can be used to reach target market segments by securing endorsements from industry leaders. 


Contact us at (212) 618-6655 or to arrange a no-cost session with a Pace University SBDC Business Advisor who can help you review social media marketing strategies for your small business.

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Pace University SBDC

163 William Street, Room 328

New York, NY, 10038   


Office:  (212) 618-6655



A, C, J, Z, 2, 3, 45 to Fulton St

E to World Trade Center
6 to Brooklyn Bridge


Partnership Program with the SBA, administered by the State University of New York. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.  All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All SBA funded programs are extended to the public on a nondiscriminatory basis.

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