Upcoming Pace SBDC Webinars: Fall 2021 Series

The Pace University’s Small Business Development Center (SBDC) works to provide in-depth and confidential one-on-one business advisement, training, and research to help small business owners and aspiring entrepreneurs grow or launch their business venture at no cost. Our webinars cover a range of topics relevant to small businesses of all sizes and industries, such as sales strategies, business formation, intellectual property, sustainability in a business model, Google Analytics, capital expenditures, cybersecurity and Trademark basics.


Read below for our lineup of small business workshop this Fall 2021.

Want to build and grow your business and expand your client base?

In this workshop, Pace University Marketing Professor Harvey Markovitz will highlight sales strategies entrepreneurs can implement to land new customers. The session will also feature effective techniques for planning and executing business-to-business (B2B) and business-to-consumer (B2C) campaigns, including "learning to cold call the right way" to turn prospective customers into sales. Topics will include developing an effective sales pitch by understanding your target customers’ needs and evaluating your lead generation efforts​​.

Looking for guidance on how to form a company?

We are partnering with the City Bar Justice Center to explain the different forms of business structure and help you choose the right one for your business. The presenting attorney will describe the respective benefits and tax implications of each structure, as well as the steps and corresponding costs associated with each.

After the presentation, there will be a Q&A to address any questions or concerns you may have, and a review of free and low-cost 1:1 legal assistance available through the City Bar Justice Center.

Have you developed an innovative product and find yourself hesitant to share it with prospective partners because you don’t want to see your concept stolen?

The Pace University Small Business Development Center (SBDC) has partnered with the City Bar Justice Center’s Neighborhood Entrepreneur Law Project to bring you legal professionals who will help you navigate through the intricacies of intellectual property law to better protect your ideas and business concepts.

Is your business model sustainable?

Steven Mezzio, Ph.D., CPA and former Partner with PwC and current Professor of Accounting for Pace University's Lubin School of Business, and Richard Kravitz, Editor in Chief of The CPA Journal will lead this live session to achieve the following:

  • Help attendees better understand Environment, Social structure, and Governance process (ESG) context, terminology, approaches, and applications.

  • Present the potential benefits associated with integrating ESG into a small business model, such as a more resilient supply chain, establishing ESG criteria for product/service development and vendor selection, attracting customers, partners and employees, and brand enhancement in the marketplace.

  • Discuss the initial steps a small business can take to begin the process of strategically integrating and reporting ESG impacts and outcomes.

Want to learn Google Analytics to make better business decisions?

Join Pace University Small Business Development Center (Pace SBDC) and Grow with Google Speaker Petia Abdur-Razzaaq:

Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions. In this session we’ll cover:

  • An introduction to Google Analytics

  • Creating and understanding reports

  • Making goals

  • Using Analytics with other Google tools

Should your business undertake capital expenditures?


A critical decision facing many small business owners is capital expenditures or CAPEX. A business that wants to grow by launching new products or service lines or expanding into a geographical region may have to undertake capital expenditures. The investment usually calls for a substantial upfront outlay of cash, in exchange for uncertain future profits.

This webinar will examine several criteria that can be used to make the investment decision, including:

  • payback period

  • return on investment

  • internal rate of return

  • net present value

The session will be hosted by the Pace University Small Business Development Center (SBDC) and led by Padma Kadiyala, Professor at Pace's Lubin School of Business. The webinar will cover each investment criterion, and compare their relative advantages and disadvantages.

Is your business protected from cybercrime?

Cybersecurity should be of high concern for every small business because of the persistent threat of cybercrime and the many increasing legal requirements. Help us celebrate National Cybersecurity Awareness Month and learn foundational information plus practical tips to secure your organization and the personal information you are entrusted with. Learn how this can translate to compliance with important cybersecurity and breach notification laws you should be aware of, such as New York's new SHIELD Act. With proper attention to cybersecurity, organizations can prevent serious cybercrime, protect customer and employee personal information, and improve upon efficiency and information governance.

This webinar is hosted by the Pace University Small Business Development Center (SBDC) and presented by John Bandler, Professor at Pace University’s Haub School of Law and Seidenberg School of Computer Science & Information Systems.

Want to know how to trademark your unique business idea?

We are partnering with the United States Patent and Trademark Office (USPTO) to offer a Trademark Basics webinar. As part of the session, the USPTO will navigate through the intricacies of trademarks and review:

  • how trademarks, service marks, domain names, and business names all differ.

  • benefits of federal trademark registration over common law rights.

  • critical factors in selecting a trademark that will be federally registrable and legally protectable.

  • clearance searches and whether to use a