Small Business Saturday, the last Saturday of November, was created with the small business owner in mind. It has become a new retail tradition and a way to direct pre-holiday shoppers to small businesses - mom and pop stores, brick-and-mortar merchants - instead of big box chains.

Now in its 11th year, American Express promotes Small Business Saturdays with reminders to "shop small" and buy from local shops in one's own neighborhood.

As a small business owner, you'll want to ride this wave by tying into this growing promotion and encouraging your customers to Shop Small. American Express is helping the promotion linger longer by talking about it as a "season" and not just a single Saturday.

Avail yourself of our resources and meet with an advisor from the Pace University Small Business Development Center to plan a Small Business Saturday promotional effort and other key marketing and sales strategies. Contact us at sbdc@pace.edu to set up a 1:1 session, or visit www.pacesbdc.org/contact.


Pace University SBDC

163 William Street, Room 328

New York, NY, 10038   


Office:  (212) 618-6655

Email:  sbdc@pace.edu

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A, C, J, Z, 2, 3, 45 to Fulton St

E to World Trade Center
6 to Brooklyn Bridge


Partnership Program with the SBA, administered by the State University of New York. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.  All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All SBA funded programs are extended to the public on a nondiscriminatory basis.

© 2021 Pace Small Business Development Center. All rights reserved.