Social Media Marketing Workshop


The Pace University Small Business Development Center (SBDC) recently hosted​ a Social Media Marketing workshop to review how to effectively use social media to build awareness and drive sales for small businesses. The session laid out key social media marketing channels, as well as content creation and paid social media marketing strategies.

Pace SBDC Business Advisor Anish Thakkar presented this session, and referenced trends and offered best practices for using social media platforms such as Twitter, Facebook, Instagram, Linkedin and Youtube. Anish also reviewed how Influencer Marketing can be used to reach target market segments by securing endorsements from industry leaders.

Contact us at (212) 618-6655 or sbdc@pace.edu to arrange a no-cost session with a Pace University SBDC Business Advisor who can help you review social media marketing strategies for your small business.