What do your friends go to you for advice for? What are the compliments that you receive most often? How can you translate that knowledge, or those innate talents, into an online business? Or how do you translate the service you’ve been providing in-person to an online format? And how do you set up the platform to do that? 

By shifting focus to selling online, not only do you generate new customer leads and sales channels but with a little re-framing, you can tap into your talents to provide value in many different forms. Pace University Adjunct Professor Julie Gauthier will cover online sales techniques and tools, drawing on her experience selling web development tutoring services, distributing digital learning materials, and operating an online custom gift shop. She will also cover a variety of online marketplaces and websites that don’t require any coding so that you can get the ball rolling right away!

A critical decision facing many small business owners is capital expenditures or CAPEX.  A business that wants to grow by launching new products or service lines or expanding into a geographical region may have to undertake capital expenditures.  The investment usually calls for a substantial upfront outlay of cash, in exchange for uncertain future profits.  This webinar will examine several criteria that can be used to make the investment decision, including 

• payback period

• return on investment

• internal rate of return

• net present value

The session will be led by Padma Kadiyala, Professor at Pace University's Lubin School of Business, and will cover each investment criterion, and compare their relative advantages and disadvantages.

With the growing number of social media platforms and new technologies, we have more tools for customer engagement today than ever before. As consumers, we are bombarded with marketing messages from all sides. As business owners and brand managers, it can be equally overwhelming and confusing. But, we know that good customer engagement is critical to the success of our businesses and brands.

In this webinar, Margaret Kim, Adjunct Professor at Pace University's Lubin School of Business, will keep things simple and doable, and cover the top five tips for effective customer engagement.

Today, brands are being challenged like never before. Consumers are exercising their spending power, supporting or withdrawing from brands, not only based on the quality of their products and services, but on how they are made and provided, and on their track record of social responsibility. Many brands are re-examining how they do business and rethinking their brand stories.

What is your brand’s story?

Is it connecting with your audience?

Is it leading to sales?

In this webinar, Margaret Kim, Adjunct Professor at Pace University's Lubin School of Business, will outline the elements and process of brand story development and how to craft and tell compelling, authentic stories that connect with your audience and lead to sales.

The Pace University Small Business Development Center (SBDC) is partnering with the Tribeca Alliance Partnership to review funding options and resources available for small businesses as they prepare to reopen for business.

The Pace University Small Business Development Center (SBDC) is partnering with the United States Patent and Trademark Office (USTPO) to offer a Trademark Basics webinar. As part of the session, the USTPO's Craig Morris, Managing Attorney for Trademark Educational Outreach, will help you navigate through the intricacies of trademarks and review:

        - how trademarks, service marks, domain names, and business names all differ.

        - benefits of federal trademark registration over common law rights.

        - critical factors in selecting a trademark that will be federally registrable and legally protectable.

        - clearance searches and whether to use an attorney to help avoid cease-and-desist letters.

        -  how to avoid "scams" perpetrated by companies not associated with the USPTO.

        - what happens after registration and how to keep a registration alive. 

To view the presentation click here.

Want to build and grow your business and expand your client base? Then come to this workshop hosted by the Pace University Small Business Development Center, where Pace University Marketing Professor Harvey Markovitz will highlight sales strategies entrepreneurs can implement to land new customers. 

The session will highlight effective techniques for planning and executing business to business (B2B) and business to consumer (B2C) campaigns, with the goal of turning prospective customers into sales. Topics will also include how to develop an effective sales pitch by understanding your target customers’ needs, and means of evaluating your lead generation efforts. 

As a Small Business Owner, it is critical to have a working understanding of accounting basics to enable you to make critical business decisions based on financial data and performance. Further, entrepreneurs should understand their business’ financial statements, which provide an accurate reflection of the health and profitability of your company.

Led by Pace University Small Business Development Center (SBDC) Business Advisor Sandra Cely, this workshop will cover the fundamentals of accounting to help attendees be better equipped to handle their business' financials, including:

• Accounting terms and procedures

• Debits and credits

• How to classify accounts and transactions

• Introduction to financial statements (eg. Balance sheet, income statement, statement of cash flows) and what they measure

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After the presentation, there will be time for Q&A with the Pace University SBDC team to learn more about the services our center offers to help small business owners and aspiring entrepreneurs grow or launch their venture, all at no cost to our clients.

Are you an existing small business owner or an aspiring entrepreneur in need of financing for your business? Then come meet small business lenders at this free forum hosted by the Pace University Small Business Development Center (SBDC) and the US Small Business Administration (SBA).

The session will include a panel featuring small business lenders who will highlight what they look for when evaluating a loan application, their typical loan terms, and the documents needed to apply. Before and after the panel, attendees will have the opportunity to meet one-on-one with lenders as well as SBA reps to assess the source of capital that is best suited for your business needs.

Whether you’re looking to expand your current operations or to launch a new venture, this session will provide practical strategies to finance your small business.

Agenda
09:00AM - Registration, networking, meet the lenders (1:1 sessions) & light breakfast

10:00AM- 11:30AM – Small Business Lender Panel

11:30AM-1:00PM – Small Business Lender tabling & additional networking

Entrepreneurs face a range of challenges when growing their small business, from finding a niche in the market to building awareness for their product/service to identifying new clients to having the financial resources to deliver on new projects. ​Led by the Pace University Small Business Development Center (SBDC), this workshop will help identify strategies to help your small business grow.

The session will cover:
 

• Business Planning & competitive advantage

• Client Lead Generation

• Cash flow & sources of financing

• Formalizing your business practices

After the presentation, there will be time for Q&A with the Pace University SBDC team to learn more about the services our center offers to help small business owners and aspiring entrepreneurs launch or grow their venture, all at no cost to our clients