Earth Angel is a sustainability consulting business focused on serving the entertainment industry, helping them to both increase efficiency and have a positive impact on local communities. Founded by Emellie O’Brien in 2013, Earth Angel works with production companies to reduce their carbon footprint by implementing waste reduction efforts and procuring sustainable products, helping to divert tons of waste from landfills, or “Make movies without making a mess.”
Since the business launch, the firm has had a presence at international film festivals and benefited from celebrity endorsements, and launched a successful “lights off” fundraising event, Earth Angel Hour, in support of environmental conservation. Further, Ms. O’Brien was recognized as an Inc. Magazine “30 Under 30” designee, was selected as a Tory Burch Foundation Fellow, and graduated from the Goldman Sachs 10,000 Small Businesses program.
With expansion opportunities through prospective NYC government contracts and work in other cities, Emellie connected with the Pace University Small Business Development Center (SBDC) team to help her map out an expansion plan. Emellie met with Pace SBDC Business Advisor Sandra Cely, who helped her develop a business plan and financial projections, and get started on her MWBE certification.
With these materials in place Sandra helped Emellie submit a loan package to Excelsior Growth Fund (now called Pursuit Lending), who approved Earth Angel for a $100,000 EGF SmartLoan for working capital to purchase inventory and hire a new staffer.