With a range of online tools at their disposal, small businesses have the ability to implement a balanced marketing strategy to reach their targeted online customers. With this in mind, the Pace SBDC has launched a Marketing and Sales resource page focusing on best practices in developing and maintaining an effective website and social media presence.
Some of the crucial key points to keep in mind
Define your goals and maintain a marketing roadmap adopting a user-focused approach
Create timely, engaging and relevant content for your online audience
Use the social media channels for your business. Make sure your social media pages are updated
Provide an impeccable level of online customer service to set yourself apart from the competition
Contact us to learn more about our one-on-one customized marketing counseling, and how we can help your business create a roadmap related to Email Marketing, Search Engine Optimization, Social Media Marketing & Website Development, all at no cost.