Top 5 Tips for Effective Customer Engagement

August 05, 2020

With the growing number of social media platforms and new technologies, we have more tools for customer engagement today than ever before. As consumers, we are bombarded with marketing messages from all sides. As business owners and brand managers, it can be equally overwhelming and confusing. But, we know that good customer engagement is critical to the success of our businesses and brands.

In this webinar, Margaret Kim, Adjunct Professor at Pace University's Lubin School of Business, will keep things simple and doable, and cover the top five tips for effective customer engagement.

How to Craft Your Brand Story

July 22, 2020

Today, brands are being challenged like never before. Consumers are exercising their spending power, supporting or withdrawing from brands, not only based on the quality of their products and services, but on how they are made and provided, and on their track record of social responsibility. Many brands are re-examining how they do business and rethinking their brand stories.

 

​What is your brand’s story?

Is it connecting with your audience?

Is it leading to sales? ​

​In this webinar, Margaret Kim, Adjunct Professor at Pace University's Lubin School of Business, will outline the elements and process of brand story development and how to craft and tell compelling, authentic stories that connect with your audience and lead to sales.

Small Business Funding and COVID 19 Reopening Resources

June 11, 2020

The Pace University Small Business Development Center (SBDC) is partnering with the Tribeca Alliance Partnership to review funding options and resources available for small businesses as they prepare to reopen for business.

Trademark Basics

June 09, 2020

The Pace University Small Business Development Center (SBDC) is partnering with the United States Patent and Trademark Office (USTPO) to offer a Trademark Basics webinar. As part of the session, the USTPO's Craig Morris, Managing Attorney for Trademark Educational Outreach, will help you navigate through the intricacies of trademarks and review:

        - how trademarks, service marks, domain names, and business names all differ.

        - benefits of federal trademark registration over common law rights.

        - critical factors in selecting a trademark that will be federally registrable and legally protectable.

        - clearance searches and whether to use an attorney to help avoid cease-and-desist letters.

        -  how to avoid "scams" perpetrated by companies not associated with the USPTO.

        - what happens after registration and how to keep a registration alive. 

To view the presentation click here.

Sales Strategies for Small Businesses

May 14, 2020

Want to build and grow your business and expand your client base? Then come to this workshop hosted by the Pace University Small Business Development Center, where Pace University Marketing Professor Harvey Markovitz will highlight sales strategies entrepreneurs can implement to land new customers. 

 

The session will highlight effective techniques for planning and executing business to business (B2B) and business to consumer (B2C) campaigns, with the goal of turning prospective customers into sales. Topics will also include how to develop an effective sales pitch by understanding your target customers’ needs, and means of evaluating your lead generation efforts. 

 

Small Business Accounting Basics

February 12, 2020

As a Small Business Owner, it is critical to have a working understanding of accounting basics to enable you to make critical business decisions based on financial data and performance. Further, entrepreneurs should understand their business’ financial statements, which provide an accurate reflection of the health and profitability of your company.

Led by Pace University Small Business Development Center (SBDC) Business Advisor Sandra Cely, this workshop will cover the fundamentals of accounting to help attendees be better equipped to handle their business' financials, including:

  • Accounting terms and procedures

  • Debits and credits

  • How to classify accounts and transactions

  • Introduction to financial statements (eg. Balance sheet, income statement, statement of cash flows) and what they measure

After the presentation, there will be time for Q&A with the Pace University SBDC team to learn more about the services our center offers to help small business owners and aspiring entrepreneurs grow or launch their venture, all at no cost to our clients.

Meet the Small Business Lenders

January 30, 2020

​Are you an existing small business owner or an aspiring entrepreneur in need of financing for your business? Then come meet small business lenders at this free forum hosted by the Pace University Small Business Development Center (SBDC) and the US Small Business Administration (SBA).

The session will include a panel featuring small business lenders who will highlight what they look for when evaluating a loan application, their typical loan terms, and the documents needed to apply. Before and after the panel, attendees will have the opportunity to meet one-on-one with lenders as well as SBA reps to assess the source of capital that is best suited for your business needs.

Whether you’re looking to expand your current operations or to launch a new venture, this session will provide practical strategies to finance your small business.

Agenda
09:00AM - Registration, networking, meet the lenders (1:1 sessions) & light breakfast

10:00AM- 11:30AM – Small Business Lender Panel

11:30AM-1:00PM – Small Business Lender tabling & additional networking

Small Business Growth Strategies

January 28, 2020

Entrepreneurs face a range of challenges when growing their small business, from finding a niche in the market to building awareness for their product/service to identifying new clients to having the financial resources to deliver on new projects. ​Led by the Pace University Small Business Development Center (SBDC), this workshop will help identify strategies to help your small business grow.

The session will cover:
 

  • Business Planning & competitive advantage

  • Client Lead Generation

  • Cash flow & sources of financing

  • Formalizing your business practices


After the presentation, there will be time for Q&A with the Pace University SBDC team to learn more about the services our center offers to help small business owners and aspiring entrepreneurs launch or grow their venture, all at no cost to our clients

Government Procurement Strategies

January 15, 2020

The Pace University Small Business Development Center (SBDC) is partnering with the US Small Business Administration (SBA) to help entrepreneurs identify and respond to government contract opportunities, as well as deliver on those contracts for which they are selected. The workshop will highlight contracting resources available for small businesses and strategies for how to increase your likelihood of obtaining contracts from government agencies and prime contractors.


•Understand the systems involved in government contracting
•Learn about the contracting support for small businesses provided by the Small Business Administration
•Learn more about how to increase your likelihood of obtaining contracts from the federal government and prime contractors


Government procurement reps will be on hand at end of workshop to answer any questions you may have.

Commercial Lease Negotiation

November 13, 2019

Are you in the process of starting a new business and interested in renting a commercial space but don’t know where to start?

 

The Pace University Small Business Development Center (SBDC) has partnered with the City Bar Justice Center’s Neighborhood Entrepreneur Law Project (NELP) and the Downtown Alliance to bring you legal professionals who will present on the basics of commercial leasing. They will provide you with key point information on topics ranging from research you should do before deciding on a space, what you should look for in a written lease, selecting an appropriate lease term, to issues that may arise once you’ve signed the lease.

 

After the presentation, there will be time for Q&A to address any follow up questions or concerns you may have. Attendees will also learn about free and low-cost 1:1 legal assistance available through the City Bar Justice Center.

1 / 7

Please reload

 
IN PARTNERSHIP WITH:
VISIT US

Pace University SBDC

163 William Street, Room 328

New York, NY, 10038   

CONTACT

Office:  (212) 618-6655

Email:  sbdc@pace.edu

SUBWAY

A, C, J, Z, 2, 3, 45 to Fulton St

E to World Trade Center
6 to Brooklyn Bridge

CAREERS

Partnership Program with the SBA, administered by the State University of New York. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.  All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All SBA funded programs are extended to the public on a nondiscriminatory basis.

© 2020 Pace Small Business Development Center. All rights reserved.