Past Events
 

Trademark Basics

Thursday, February 4th, from 12-1pm EST

The Pace University Small Business Development Center (SBDC) is partnered with the United States Patent and Trademark Office (USPTO) to offer a Trademark Basics webinar. As part of the session, the USPTO's Jason Lott, Attorney Advisor, Trademarks Customer Outreach, helped navigate through the intricacies of trademarks and review:

- how trademarks, service marks, domain names, and business names all differ.

- benefits of federal trademark registration over common law rights.

- critical factors in selecting a trademark that will be federally registrable and legally protectable.

- clearance searches and whether to use an attorney to help avoid cease-and-desist letters.

- how to avoid "scams" perpetrated by companies not associated with the USPTO.

- what happens after registration and how to keep a registration alive.

NY Forward Loan Fund Webinar

December 7, 2020

 

The Pace University Small Business Development Center (SBDC) partnered with Empire State DevelopmentTruFund Financial Services, and Community Preservation Corp for a panel discussion on the New York Forward Loan Fund (NYFLF). Launched to support NYS small businesses, nonprofits, and small landlords that suffered a direct economic hardship as a result of COVID-19, NYFLF provides working capital loans of up to $100,000​. Interest rate for the loans is 3% for small businesses and small landlords and 2% for nonprofits and is for a five-year term with interest-only payments due during the first twelve months. The webinar recording is available here.

GOLD Entrepreneur Series- Topaz Smith

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Topaz Smith was featured discussing her eco-tourism company En-Noble a nuanced concierge service that curates immersive experiences for the socially conscious traveler. En-Noble believes in sustaining local markets through travel and seek ways to access resource-filled communities lacking exposure to the broader tourism market.

This session was moderated by Andrew Flamm, the regional director of the Pace University Small Business Development Center, and an adjunct professor at Pace's Lubin School of Business.​

GOLD Entrepreneur Series- Gina Holzer

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Andrew Flamm, Regional Director of the Pace University Small Business Development Center, moderated a discussion with Pace University alumna Gina Holzer, founder, and CEO of Wholy Dose. The conversation was held as part of the GOLD Entrepreneur Series presented by Pace Alumni Services. Guided by questions from Mr. Flamm, Ms. Holzer lifted the veil as to how she built Wholy Dose from the ground up and continues to grow the company. Topics discussed included entrepreneurship, networking, marketing, overcoming challenges, understanding customers & the marketplace, and how the COVID-19 pandemic changed almost every aspect of Ms. Holzer’s company. The conversation was followed by a Q&A from real-time event attendees. 

Intellectual Property Rights for Entrepreneurs:

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Have you developed an innovative product or service, and find yourself hesitant to share it with prospective investors or partners because you don’t want to see your concept stolen or duplicated? We've partnered with the City Bar Justice Center’s Neighborhood Entrepreneur Law Project to bring you legal professionals who will help you navigate through the intricacies of intellectual property law to better protect your ideas and business concepts.

Accounting Basics Webinar in Spanish

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As a Small Business Owner, it is critical to have a working understanding of accounting basics to enable you to make critical business decisions based on financial data and performance. Further, entrepreneurs should understand their business’ financial statements, which provide an accurate reflection of the health and profitability of your company. Led by Pace University Small Business Development Center (SBDC) Business Advisor Sandra Cely, this workshop will cover the fundamentals of accounting to help attendees be better equipped to handle their business' financials, including:

• Accounting terms and procedures

• Debits and credits

• How to classify accounts and transactions

• Introduction to financial statements (eg. Balance sheet, income statement, statement of cash flows) and what they measure

 

Como propietario de una Pequeña Empresa, es fundamental conocer de los Conceptos Básicos de Contabilidad para poder tomar decisiones basadas en la información financiera pasada y que serán reflejadas en el futuro del negocio. Los empresarios deben saber leer y comprender los Estados Financieros ya que estos proporcionan un reflejo preciso del desempeño y la rentabilidad de su empresa en cualquier momento. Dirigido por Sandra Cely, Asesora de Negocios del Centro de Desarrollo de Pequeñas Empresas (SBDC) de la Universidad de Pace, este taller cubrirá los Conceptos Básicos de Contabilidad para ayudar a los asistentes a entender y manejar mejor las finanzas de su negocio, incluyendo:

• Términos y procedimientos contables

• Débitos y créditos

• Cómo clasificar cuentas y transacciones

• Introducción a los Estados Financieros o Balance General o Estado de Resultados o Estado de Flujos de Efectivo

Integrating the Value of Sustainability into a Small Business Model

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Today, key stakeholders expect companies to conduct business in a Sustainable manner; attentive to the company’s positive and negative impact on the Environment, on the Social structure, and on the Governance process (ESG). Such sustainability considerations are not just for large companies, but business of all sizes in all sectors.

 

In this webinar hosted by the Pace University Small Business Development Center (SBDC), Steven Mezzio, Ph.D., CPA and former Partner with PwC and current Professor of Accounting for Pace University's Lubin School of Business, and Richard Kravitz, Editor in Chief of The CPA Journal will lead the session to achieve the following.

• Help attendees better understand ESG context, terminology, approaches, and applications.

• Present the potential benefits associated with integrating ESG into a small business model, such as a more resilient supply chain, establishing ESG criteria for product/service development and vendor selection, attracting customers, partners and employees, and brand enhancement in the marketplace.

• Discuss the initial steps a small business can take to begin the process of strategically integrating and reporting ESG impacts and outcomes.

Small Business Leases and Evictions: What is legal; what is reasonable?

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Are you a commercial tenant struggling to make rent? Are you facing eviction? Or a small business entrepreneur seeking to lease a space for their business? Become familiar with your commercial lease, what is permitted and prohibited to be included by law, and your rights under recent executive orders. The Presentation will address, “what happens when I default on rent?”; “can the lease be modified?”; and, “do I have to perform obligations of the lease when the premises are untenable?” 

 

 

In this webinar hosted by the Pace University, Small Business Development Center (SBDC), John R. Nolon, Distinguished Professor at Law at the Elizabeth Haub School of Law at Pace University, and law students Christopher Makowski and Emily Lively will lead the discussion on lease terms, eviction protection, lease defenses, and the protection of recent executive orders.​

Selling Physical Products Online

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You can sell and buy anything you could imagine from the comfort of your home. Now how do you create an online shopping experience that brings in customers and drives them to make purchases? 

 

By shifting focus to selling online, not only do you generate new customer leads and sales channels but with a little re-framing, you can tap into your talents to provide value in many different forms. Pace University Adjunct Professor Julie Gauthier will share her experience selling highly-customized handmade goods and demonstrate platforms and approaches to selling physical products in an online store.​

Internal Controls - Detecting Fraud in Your Small Business

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Did you know that businesses lose on average 5% of their gross revenues to fraud each year? Understanding how to identify and eliminate fraud is essential, as it can be the difference between whether a business remains profitable or not. 

In this webinar hosted by the Pace University Small Business Development Center (SBDC), Yigal Rechtman, CPA, and Adjunct Professor at Pace University's Lubin School of Business, will review internal controls to help protect your small business from fraud in the workplace. He will also help attendees understand and assess risks to internal controls, and how to develop soft skills in addressing instances of suspected fraud.

Selling Digital Products Online

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Do you want to distribute your writing, photos, thoughts, art, comics, tutorials, books, music, software, workbooks, and media far and wide? By shifting focus to selling online, not only do you generate new customer leads and sales channels but with a little re-framing, you can tap into your talents to provide value in many different forms. 

 

Pace University Adjunct Professor Julie Gauthier will cover online sales techniques to translate the value your products bring to other people into digital content to distribute online, as well as the tools to sell them. 

Selling Services Online

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What do your friends go to you for advice for? What are the compliments that you receive most often? How can you translate that knowledge, or those innate talents, into an online business? Or how do you translate the service you’ve been providing in-person to an online format? And how do you set up the platform to do that? 

 

By shifting focus to selling online, not only do you generate new customer leads and sales channels but with a little re-framing, you can tap into your talents to provide value in many different forms. Pace University Adjunct Professor Julie Gauthier will cover online sales techniques and tools, drawing on her experience selling web development tutoring services, distributing digital learning materials, and operating an online custom gift shop. She will also cover a variety of online marketplaces and websites that don’t require any coding so that you can get the ball rolling right away!

Capital Expenditures & Criteria for Evaluating Business Investment:

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A critical decision facing many small business owners is capital expenditures or CAPEX.  A business that wants to grow by launching new products or service lines or expanding into a geographical region may have to undertake capital expenditures.  The investment usually calls for a substantial upfront outlay of cash, in exchange for uncertain future profits.  This webinar will examine several criteria that can be used to make the investment decision, including 

  • payback period

  • return on investment

  • internal rate of return

  • net present value

The session will be led by Padma Kadiyala, Professor at Pace University's Lubin School of Business, and will cover each investment criterion, and compare their relative advantages and disadvantages.​

Top 5 Tips for Effective Customer Engagement

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With the growing number of social media platforms and new technologies, we have more tools for customer engagement today than ever before. As consumers, we are bombarded with marketing messages from all sides. As business owners and brand managers, it can be equally overwhelming and confusing. But, we know that good customer engagement is critical to the success of our businesses and brands.

In this webinar, Margaret Kim, Adjunct Professor at Pace University's Lubin School of Business, will keep things simple and doable, and cover the top five tips for effective customer engagement.

How to Craft Your Brand Story

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Today, brands are being challenged like never before. Consumers are exercising their spending power, supporting or withdrawing from brands, not only based on the quality of their products and services, but on how they are made and provided, and on their track record of social responsibility. Many brands are re-examining how they do business and rethinking their brand stories.

 

​What is your brand’s story?

Is it connecting with your audience?

Is it leading to sales? ​

​In this webinar, Margaret Kim, Adjunct Professor at Pace University's Lubin School of Business, will outline the elements and process of brand story development and how to craft and tell compelling, authentic stories that connect with your audience and lead to sales.

Small Business Funding and COVID 19 Reopening Resources

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The Pace University Small Business Development Center (SBDC) is partnering with the Tribeca Alliance Partnership to review funding options and resources available for small businesses as they prepare to reopen for business.

Trademark Basics

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The Pace University Small Business Development Center (SBDC) is partnering with the United States Patent and Trademark Office (USTPO) to offer a Trademark Basics webinar. As part of the session, the USTPO's Craig Morris, Managing Attorney for Trademark Educational Outreach, will help you navigate through the intricacies of trademarks and review:

        - how trademarks, service marks, domain names, and business names all differ.

        - benefits of federal trademark registration over common law rights.

        - critical factors in selecting a trademark that will be federally registrable and legally protectable.

        - clearance searches and whether to use an attorney to help avoid cease-and-desist letters.

        -  how to avoid "scams" perpetrated by companies not associated with the USPTO.

        - what happens after registration and how to keep a registration alive. 

To view the presentation click here.

Sales Strategies for Small Businesses

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Want to build and grow your business and expand your client base? Then come to this workshop hosted by the Pace University Small Business Development Center, where Pace University Marketing Professor Harvey Markovitz will highlight sales strategies entrepreneurs can implement to land new customers. 

 

The session will highlight effective techniques for planning and executing business to business (B2B) and business to consumer (B2C) campaigns, with the goal of turning prospective customers into sales. Topics will also include how to develop an effective sales pitch by understanding your target customers’ needs, and means of evaluating your lead generation efforts. 

 

Small Business Accounting Basics

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As a Small Business Owner, it is critical to have a working understanding of accounting basics to enable you to make critical business decisions based on financial data and performance. Further, entrepreneurs should understand their business’ financial statements, which provide an accurate reflection of the health and profitability of your company.

Led by Pace University Small Business Development Center (SBDC) Business Advisor Sandra Cely, this workshop will cover the fundamentals of accounting to help attendees be better equipped to handle their business' financials, including:

  • Accounting terms and procedures

  • Debits and credits

  • How to classify accounts and transactions

  • Introduction to financial statements (eg. Balance sheet, income statement, statement of cash flows) and what they measure

After the presentation, there will be time for Q&A with the Pace University SBDC team to learn more about the services our center offers to help small business owners and aspiring entrepreneurs grow or launch their venture, all at no cost to our clients.

Meet the Small Business Lenders

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​Are you an existing small business owner or an aspiring entrepreneur in need of financing for your business? Then come meet small business lenders at this free forum hosted by the Pace University Small Business Development Center (SBDC) and the US Small Business Administration (SBA).

The session will include a panel featuring small business lenders who will highlight what they look for when evaluating a loan application, their typical loan terms, and the documents needed to apply. Before and after the panel, attendees will have the opportunity to meet one-on-one with lenders as well as SBA reps to assess the source of capital that is best suited for your business needs.

Whether you’re looking to expand your current operations or to launch a new venture, this session will provide practical strategies to finance your small business.

Agenda
09:00AM - Registration, networking, meet the lenders (1:1 sessions) & light breakfast

10:00AM- 11:30AM – Small Business Lender Panel

11:30AM-1:00PM – Small Business Lender tabling & additional networking

Small Business Growth Strategies

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Entrepreneurs face a range of challenges when growing their small business, from finding a niche in the market to building awareness for their product/service to identifying new clients to having the financial resources to deliver on new projects. ​Led by the Pace University Small Business Development Center (SBDC), this workshop will help identify strategies to help your small business grow.

The session will cover:
 

  • Business Planning & competitive advantage

  • Client Lead Generation

  • Cash flow & sources of financing

  • Formalizing your business practices


After the presentation, there will be time for Q&A with the Pace University SBDC team to learn more about the services our center offers to help small business owners and aspiring entrepreneurs launch or grow their venture, all at no cost to our clients

Government Procurement Strategies

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The Pace University Small Business Development Center (SBDC) is partnering with the US Small Business Administration (SBA) to help entrepreneurs identify and respond to government contract opportunities, as well as deliver on those contracts for which they are selected. The workshop will highlight contracting resources available for small businesses and strategies for how to increase your likelihood of obtaining contracts from government agencies and prime contractors.


•Understand the systems involved in government contracting
•Learn about the contracting support for small businesses provided by the Small Business Administration
•Learn more about how to increase your likelihood of obtaining contracts from the federal government and prime contractors


Government procurement reps will be on hand at end of workshop to answer any questions you may have.

Commercial Lease Negotiation

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Are you in the process of starting a new business and interested in renting a commercial space but don’t know where to start?

 

The Pace University Small Business Development Center (SBDC) has partnered with the City Bar Justice Center’s Neighborhood Entrepreneur Law Project (NELP) and the Downtown Alliance to bring you legal professionals who will present on the basics of commercial leasing. They will provide you with key point information on topics ranging from research you should do before deciding on a space, what you should look for in a written lease, selecting an appropriate lease term, to issues that may arise once you’ve signed the lease.

 

After the presentation, there will be time for Q&A to address any follow up questions or concerns you may have. Attendees will also learn about free and low-cost 1:1 legal assistance available through the City Bar Justice Center.

Strategies to Accelerate Revenue Growth

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To create a high growth company business owners need the mindset, tools and resources iconic CEOs use every day to take their corporations to the next level. For this session the Pace SBDC partnered with the Goldman Sachs 10,000 Small Businesses program to offer a sample 10kSB class to help attendees identify most pressing barriers to growth and practical hands on action steps, tools and resources to effect change.

 

As part of the session, the Pace SBDC highlights its range of business assistance and how our team can help entrepreneurs implement growth strategies, and arranges 1:1 sessions with our business advisors.

New York SBDC Pitch Workshop Series & Competition

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The Pace SBDC will host a section of the New York SBDC Pitch Workshop Series & Competition. The two-part series reviews how to develop your pitch; and provides feedback to help turn future opportunity into new business. A third session will be held at Columbia University in November, where those interested may pitch to panelists for a cash award.

 

Please keep in mind that you must register through our center to be part of the cohort, and that we have limited capacity.

Legal Clinic w/NELP

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The Pace University Small Business Development Center (SBDC) is partnering with the Neighborhood Entrepreneur Law Project to host a legal clinic to provide entrepreneurs with free 30-minute one-on-one sessions with an attorney regarding their small business legal issues. Frequently discussed topics include: business structure, incorporation, contracts and agreements, commercial leasing, and intellectual property protection.

 

Please note you must register through our center in advance and arrange an appointment for a designated time, and walk-ins can't be accommodated at this time.

Intellectual Property Rights For Entrepreneurs

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Intellectual Property Rights for Entrepreneurs hosted by Pace University Small Business Development Center (SBDC)

 

Have you developed an innovative product or service, and find yourself hesitant to share it with prospective investors or partners because you don’t want to see your concept stolen or duplicated? We've partnered with the City Bar Justice Center’s Neighborhood Entrepreneur Law Project to bring you legal professionals who will help you navigate through the intricacies of intellectual property law to better protect your ideas and business concepts.

After the presentation, there will be time for Q&A to address any follow up questions or concerns you may have. Attendees will also learn about free and low-cost 1:1 legal assistance available through the City Bar Justice Center.

Meet the Small Business Lenders

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​Are you an existing small business owner or an aspiring entrepreneur in need of financing for your business? Then come meet small business lenders at this free forum hosted by the Pace University Small Business Development Center (SBDC) and the US Small Business Administration (SBA).

The session will include a panel featuring small business lenders who will highlight what they look for when evaluating a loan application, their typical loan terms, and the documents needed to apply. Before and after the panel, attendees will have the opportunity to meet one-on-one with lenders as well as SBA reps to assess the source of capital that is best suited for your business needs.

Whether you’re looking to expand your current operations or to launch a new venture, this session will provide practical strategies to finance your small business.

Agenda
09:00AM - Registration, networking, meet the lenders (1:1 sessions) & light breakfast

10:00AM- 11:30AM – Small Business Lender Panel

11:30AM-1:00PM – Small Business Lender tabling & additional networking

Government Procurement Strategies

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The Pace University Small Business Development Center (SBDC) is partnering with the US Small Business Administration (SBA) to help entrepreneurs identify and respond to government contract opportunities, as well as deliver on those contracts for which they are selected. The workshop will highlight contracting resources available for small businesses and strategies for how to increase your likelihood of obtaining contracts from government agencies and prime contractors.


•Understand the systems involved in government contracting
•Learn about the contracting support for small businesses provided by the Small Business Administration
•Learn more about how to increase your likelihood of obtaining contracts from the federal government and prime contractors


Government procurement reps will be on hand at end of workshop to answer any questions you may have.

Small Business Accounting Basics

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As a Small Business Owner, it is critical to have a working understanding of accounting basics to enable you to make critical business decisions based on financial data and performance. Further, entrepreneurs should understand their business’ financial statements, which provide an accurate reflection of the health and profitability of your company.

Led by Pace University Small Business Development Center (SBDC) Business Advisor Sandra Cely, this workshop will cover the fundamentals of accounting to help attendees be better equipped to handle their business' financials, including:

  • Accounting terms and procedures

  • Debits and credits

  • How to classify accounts and transactions

  • Introduction to financial statements (eg. Balance sheet, income statement, statement of cash flows) and what they measure

After the presentation, there will be time for Q&A with the Pace University SBDC team to learn more about the services our center offers to help small business owners and aspiring entrepreneurs grow or launch their venture, all at no cost to our clients.

Business Entity Formation

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Looking for guidance on how to form a company?

 

Lucky for you, Pace Small Business Development Center has partnered up with City Bar Justice Center to explain the different forms of business structure to help you choose the right one for your business. The presenting attorney will describe the respective benefits and tax implications of each structure, as well as the steps and corresponding costs associated with each.

After the presentation, we will have a Q&A to address any questions or concerns you may have. Attendees will also learn about free and low-cost 1:1 legal assistance available through the City Bar Justice Center.

Small Business Growth Strategies

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Entrepreneurs face a range of challenges when growing their small business, from finding a niche in the market to building awareness for their product/service to identifying new clients to having the financial resources to deliver on new projects. ​Led by the Pace University Small Business Development Center (SBDC), this workshop will help identify strategies to help your small business grow.

The session will cover:
 

  • Business Planning & competitive advantage

  • Client Lead Generation

  • Cash flow & sources of financing

  • Formalizing your business practices


After the presentation, there will be time for Q&A with the Pace University SBDC team to learn more about the services our center offers to help small business owners and aspiring entrepreneurs launch or grow their venture, all at no cost to our clients

Business Entity Formation

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Looking for guidance on how to form a company?

 

Lucky for you, Pace Small Business Development Center has partnered up with City Bar Justice Center to explain the different forms of business structure to help you choose the right one for your business. The presenting attorney will describe the respective benefits and tax implications of each structure, as well as the steps and corresponding costs associated with each.

After the presentation, we will have a Q&A to address any questions or concerns you may have. Attendees will also learn about free and low-cost 1:1 legal assistance available through the City Bar Justice Center.

Crowdfunding for Small Business

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Are you in the early stages of launching your small business and want to learn about raising capital through crowdfunding? The Pace University Small Business Development Center (SBDC) has partnered with the City Bar Justice Center’s Neighborhood Entrepreneur Law Project to bring you legal professionals who will help you navigate through the process of crowdfunding including information on types of crowdfunding and legal considerations you should be aware of.

 

After the presentation, there will be time for Q&A to address any follow up questions or concerns you may have. Attendees will also learn about free and low-cost 1:1 legal assistance available through the City Bar Justice Center.

Commercial Lease Negotiation

Add some more info about this item...

Are you in the process of starting a new business and interested in renting a commercial space but don’t know where to start?

The Pace University Small Business Development Center (SBDC) has partnered with the City Bar Justice Center’s Neighborhood Entrepreneur Law Project (NELP) and the Downtown Alliance to bring you legal professionals who will present on the basics of commercial leasing. They will provide you with key point information on topics ranging from research you should do before deciding on a space, what you should look for in a written lease, selecting an appropriate lease term, to issues that may arise once you’ve signed the lease.

After the presentation, there will be time for Q&A to address any follow up questions or concerns you may have. Attendees will also learn about free and low-cost 1:1 legal assistance available through the City Bar Justice Center.

Small Business Lending Panel & Networking Session

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Are you an existing small business owner or an aspiring entrepreneur in need of financing for your business? Then come meet small business lenders at this free forum hosted by the Pace University Small Business Development Center (SBDC) and the US Small Business Administration (SBA).

The session will include a panel featuring small business lenders who will highlight what they look for when evaluating a loan application, their typical loan terms, and the documents needed to apply. Before and after the panel, attendees will have the opportunity to meet one-on-one with lenders to assess the source of capital that is best suited for your business needs.

Whether you’re looking to expand your current operations or to launch a new venture, this session will provide practical strategies to finance your small business.

Agenda
09:00AM - Registration, networking, meet the lenders (1:1 sessions) & light breakfast

10:00AM- 11:30AM – Small Business Lender Panel

11:30AM-1:00PM – Small Business Lender tabling & additional networking

Forecasting Sales Growth: A Guide to Financial Projections

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The Pace SBDC and Excelsior Growth Fund have partnered up to bring you a 2-part workshop series that will delve into the inner workings of financial projections.

You’ll learn how to:

  • Make financial projections to track the growth and profitability of your business

  • Estimate operating revenue and expenses

  • Read the financial statements needed to create your financial projection

  • Interpret your business's financial data

  • Make critical business decisions based on actual financial data and performance

Dates: March 14th & March 21st from 4:00-7:00pm

*Please note that both dates are a part of this seminar. This is a two-part workshop commitment.

**Attendees must have a business that has operated for more than one year to participate in this free workshop

Small Business Financing

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Entrepreneurs know that financing is key to starting and growing a business, but the array of options can be difficult to navigate. This course teaches you how to apply financiers' method of evaluation-the 5C's of Business Credit-and explores the advantages and disadvantages of debt-based, equity-based, and crowdfunding financing.


The session will cover:

• The meaning and applications of the 5C's of small business lending
• Assessing your own 5C's, identifying strengths and weaknesses 
• How each funding source is structured, and what might be the best fit for your business  
 

After the presentation, there will be time for Q&A with Pace University Small Business Development Center (SBDC) business advisors to learn about free 1:1 assistance our center offers to help entrepreneurs with financing for their small business.

Meet the Small Business Lenders

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​Are you an existing small business owner or an aspiring entrepreneur in need of financing for your business? Then come meet small business lenders at this free forum hosted by the Pace University Small Business Development Center (SBDC) and the US Small Business Administration (SBA).

The session will include a panel featuring small business lenders who will highlight what they look for when evaluating a loan application, their typical loan terms, and the documents needed to apply. Before and after the panel, attendees will have the opportunity to meet one-on-one with lenders as well as SBA reps to assess the source of capital that is best suited for your business needs.

Whether you’re looking to expand your current operations or to launch a new venture, this session will provide practical strategies to finance your small business.

Agenda
09:00AM - Registration, networking, meet the lenders (1:1 sessions) & light breakfast

10:00AM- 11:30AM – Small Business Lender Panel

11:30AM-1:00PM – Small Business Lender tabling & additional networking

Social Media Marketing 101 for Small Businesses

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​Social media marketing is one of the most efficient ways to market and grow a business – yet many business professionals don’t really understand how it works. This workshop will cover all of the most important aspects of social media marketing and how to use the platforms to drive business results and keep you on the leading edge of your small business.

Agenda:

  • What is Social Media Marketing

  • Social Media Terminology

  • Social Media Marketing Plan Components

  • Overview of FB, Instagram, Twitter, Youtube, and LinkedIn

  • Influencers

  • Social Media Marketing Plan

 

After the presentation, there will be time for Q&A with Pace University Small Business Development Center (SBDC) business advisors to learn about free 1:1 assistance our center offers to help entrepreneurs implement small business marketing strategies to reach their target customers.

Intellectual Property Rights For Entrepreneurs

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Intellectual Property Rights for Entrepreneurs hosted by Pace University Small Business Development Center (SBDC)

 

Have you developed an innovative product or service, and find yourself hesitant to share it with prospective investors or partners because you don’t want to see your concept stolen or duplicated? We've partnered with the City Bar Justice Center’s Neighborhood Entrepreneur Law Project to bring you legal professionals who will help you navigate through the intricacies of intellectual property law to better protect your ideas and business concepts.

After the presentation, there will be time for Q&A to address any follow up questions or concerns you may have. Attendees will also learn about free and low-cost 1:1 legal assistance available through the City Bar Justice Center.

Government Procurement Strategies

Add some more info about this item...

The Pace University Small Business Development Center (SBDC) is partnering with the US Small Business Administration (SBA) to help entrepreneurs identify and respond to government contract opportunities, as well as deliver on those contracts for which they are selected. The workshop will highlight contracting resources available for small businesses and strategies for how to increase your likelihood of obtaining contracts from government agencies and prime contractors.


•Understand the systems involved in government contracting
•Learn about the contracting support for small businesses provided by the Small Business Administration
•Learn more about how to increase your likelihood of obtaining contracts from the federal government and prime contractors


Government procurement reps will be on hand at end of workshop to answer any questions you may have.

Business Entity Formation

Add some more info about this item...

Looking for guidance on how to form a company?

 

Lucky for you, Pace Small Business Development Center has partnered up with City Bar Justice Center to explain the different forms of business structure to help you choose the right one for your business. The presenting attorney will describe the respective benefits and tax implications of each structure, as well as the steps and corresponding costs associated with each.

After the presentation, we will have a Q&A to address any questions or concerns you may have. Attendees will also learn about free and low-cost 1:1 legal assistance available through the City Bar Justice Center.

Marketing 101

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​Learn how to understand your customers’ needs!

The essence of marketing strategy is to understand your customers’ needs and develop a plan that meets those needs. With this course you will learn the fundamental components of a successful marketing strategy that will maximize impact while minimizing costs.

You will learn about:
•How to develop a sound marketing strategy 
•How to identify your target audience 
•What is the importance of establishing an online presence

After the presentation, there will be time for Q&A with Pace University Small Business Development Center (SBDC) business advisors to learn about free 1:1 assistance our center offers to help entrepreneurs implement small business marketing strategies to reach their target customers.

Build a Small Business Website with Wix

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Get a New Website in JUST 2 Hours!  Know you need a website but never seem to get around to building it?

Get a head start in this 2 hour workshop!

 

A representative from Wix will walk through how to create a beautiful, professional web presence at no cost. This workshop will be a hands-on class to create a finished website and give you the tools to completely customize it afterwards. There are no creative limits, no coding skills needed to get your business online today.

 

What you’ll leave with: -A FREE new website-All the tools you need for managing your business-50% off 1 Year Wix Premium Package

 

You must bring your own laptop to participate in the hands-on website building, but you are welcome to attend without one.

Commercial Lease Negotiation

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Are you in the process of starting a new business and interested in renting a commercial space but don’t know where to start?

We’ve partnered with the City Bar Justice Center’s Neighborhood Entrepreneur Law Project (NELP) to bring you legal professionals who will present on the basics of commercial leasing. They will provide you with key point information on topics ranging from research you should do before deciding on a space, what you should look for in a written lease, selecting an appropriate lease term, to issues that may arise once you’ve signed the lease.

After the presentation, there will be time for Q&A to address any follow up questions or concerns you may have. Attendees will also learn about free and low-cost 1:1 legal assistance available through the City Bar Justice Center.

Forecasting Sales Growth: A Guide to Financial Projections

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The Pace SBDC and Excelsior Growth Fund have partnered up to bring you a 2-part workshop series that will delve into the inner workings of financial projections.

You’ll learn how to:

  • Make financial projections to track the growth and profitability of your business

  • Estimate operating revenue and expenses

  • Read the financial statements needed to create your financial projection

  • Interpret your business's financial data

  • Make critical business decisions based on actual financial data and performance

Dates: May 30th & June 6th, 2018 from 5:00-8:00pm

*Please note that both dates are a part of this seminar. This is a two-part workshop commitment.

**Attendees must have a business that has operated for more than one year to participate in this free workshop

Turner School of Construction Mgmt & Pace SBDC Contractor Training Program

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Join Turner Construction Company & the Pace University Small Business Development Center (SBDC) to develop strategies for landing new contract opportunities. The MWBE & Small Business Contractor Training Program meets every Tuesday and Thursday from 6pm to 9pm for six weeks starting on Tuesday May 8th; and will cover Responding to an RFP, Insurance & Bonding, Construction Law, Site Safety, Cost Estimating and more

Build a Small Business Website with Wix

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Get a New Website in JUST 2 Hours!  Know you need a website but never seem to get around to building it?

Get a head start in this 2 hour workshop!

 

A representative from Wix will walk through how to create a beautiful, professional web presence at no cost. This workshop will be a hands-on class to create a finished website and give you the tools to completely customize it afterwards. There are no creative limits, no coding skills needed to get your business online today.

 

What you’ll leave with: -A FREE new website-All the tools you need for managing your business-50% off 1 Year Wix Premium Package

 

You must bring your own laptop to participate in the hands-on website building, but you are welcome to attend without one.

Small Business Accounting Basics

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The Pace Small Business Development Center (SBDC) has brought on a Certified Public Accountant (CPA) to teach you the fundamentals of accounting so that you are better equipped to handle your business's financials.

The workshop will discuss the following:

- Basic accounting terms and procedures 

- Tracking sales and expenses

- Simple and low-cost ways to set up a bookkeeping system

Take-aways

- Learn the basics of debits and credits

- How to classify accounts and transactions

- Learn the processes for day-to-day accounting and best practices

After the presentation, you will have the chance to participate in a Q&A to address any questions or concerns you may have.

Franchising Fundamentals

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We've partnered up with FranNet, one of North America's Top Franchise Consultants, to help you learn more about the fundamentals of franchising. 

The workshop will discuss the following:

- Common myths and truths about franchising

- Types of franchises available in a variety of industries

- Government regulations for franchises

- Importance of personal goals and objectives to consider when thinking about franchising

- How to research and select the right franchise for you

- How to finance a franchise business

- Available resources from an industry leader at no cost

Takeaways

- Knowledge of franchising options you may not have considered

- Assessment strategies to determine whether franchising will help you achieve your personal, professional, and financial goals

- Online resources available before, during, and after your selection process

After the presentation, you will have the chance to participate in a Q&A to address any questions or concerns you may have.

Kiva Crowdlending Platform – 0% Interest Small Business Loans

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Expanding Access to Capital and Customers for Entrepreneurs

KIVA provides 0% interest loans up to $10,000 for 36 months to new entrepreneurs or to small business owners. No credit score, collateral, business plan or financial statements required.

 

In this workshop you will learn

·         How Kiva loan works

·         Who is Eligible?

·         What is a group loan

·         How to apply for KIVA loan

·         How to get free marketing exposure to 1.5 million potential customers and champions for your business

·         How to establish connections to people who can support your business

Government Procurement Strategies

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The Pace University Small Business Development Center (SBDC) is partnering with the US Small Business Administration (SBA) to help entrepreneurs identify and respond to government contract opportunities, as well as deliver on those contracts for which they are selected. The workshop will highlight contracting resources available for small businesses and strategies for how to increase your likelihood of obtaining contracts from government agencies and prime contractors

•Understand the systems involved in government contracting

•Learn about the contracting support for small businesses provided by the Small Business Administration

•Learn more about how to increase your likelihood of obtaining contracts from the federal government and prime contractors

Government procurement reps will be on hand at end of workshop to answer any questions you may have

Commercial Lease Negotiation

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Are you in the process of starting a new business and interested in renting a commercial space but don’t know where to start?

We’ve partnered with the City Bar Justice Center’s Neighborhood Entrepreneur Law Project (NELP) to bring you legal professionals who will present on the basics of commercial leasing. They will provide you with key point information on topics ranging from research you should do before deciding on a space, what you should look for in a written lease, selecting an appropriate lease term, to issues that may arise once you’ve signed the lease.

 

After the presentation, there will be time for Q&A to address any follow up questions or concerns you may have. Attendees will also learn about free and low-cost 1:1 legal assistance available through the City Bar Justice Center.

Build a Small Business Website with Wix

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Get a New Website in JUST 2 Hours!

 

Know you need a website but never seem to get around to building it? Get a head start in this 2 hour workshop!

 

Representatives from Wix will walk through how to create a beautiful, professional web presence at no cost. This workshop will be a hands-on class to create a finished website and give you the tools to completely customize it afterwards. There are no creative limits, no coding skills needed to get your business online today.

 

Bring your own laptop to get the most out of the class!

Business Entity Formation

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Looking for guidance on how to form a company? Lucky for you, we've partnered up with City Bar Justice Center to explain the different forms of business structure to help you choose the right one for your business. The presenting attorney will describe the respective benefits and tax implications of each structure, as well as the steps and corresponding costs associated with each.